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A glowing blue digital grid with intersecting beams of light and scattered data points, creating a futuristic, three-dimensional network that converges on a bright central light.
AI
The Anatomy of a Unified Data Layer

AI can help dealerships save time and boost productivity, but it needs clean, connected data to deliver real results. Learn about a unified data layer and how it connects systems, keeps information consistent, and gives AI the accurate context it needs to work effectively.

Salesperson walks through a vehicle with an excited young customer.
Sales and F&I
Helping Gen Z Feel Ready, Part One: Make Every Conversation Count

Gen Z buyers may spend months researching a vehicle. Learn how connected conversations help your dealership carry that progress forward, make each interaction more personal, and build confidence in the purchase.

Greg Uland during his CRM Keynote presentation at Amplify 2026. The screen reads Curator and FOCUS.
Dealership Wide
Our CRM Vision: One Customer, One Truth, One Platform

Reynolds’ vision is a CRM that is powered by unified customer data and defines the future of automotive retail.

Digital illustration of computer code and data interfaces layered over a futuristic network, with blue and magenta lighting representing cybersecurity and technology.
IT and Networking
What to Do After a Cyberattack

A cyberattack can disrupt dealership operations, compromise sensitive data, and create costly downtime. Learn how to contain threats, coordinate recovery, and keep your business running with the right cybersecurity support. 

A glowing digital sphere surrounded by futuristic data graphics, circuitry, and neon blue and purple interface elements.
IT and Networking
Cybersecurity Beyond Compliance: Why Visibility Is Vital

Most dealerships today already meet baseline cybersecurity requirements. From a compliance standpoint, everything appears to be in place. But many dealerships are still being impacted by cyberattacks. 

A blue padlock with digital data lines sits on a computer circuit board.
IT and Networking
Cybersecurity Awareness Month: How to Protect Your Dealership in 2026

Cybercriminals are increasingly using phishing and social engineering to gain access. See how the latest threats are altering the cybersecurity landscape and learn how to safeguard your dealership from them. 

AJ McGowan speaking onstage at Amplify 2026.
Dealership Wide
Reynolds’ Innovation Roadmap Points to a Simpler Future for Dealerships

Reynolds’ Innovation Roadmap shows how unified data, mobile workflows, and built-in AI can remove friction from dealership work.

Presenter at the Amplify 2026 afternoon keynote address.
Dealership Wide
Can AI raise the ceiling on dealership profitability?

Fifty years of dealership data tells a story of resilience. Steve Greenfield explains why AI could help write a more profitable next chapter.

Two automotive service technicians inspect a vehicle’s engine in a busy repair shop.
Parts and Service
Success in Your Service Drive: A Look at the 2026 Fixed Operations Golden Metrics Report

Identify the key service drive metrics that impact productivity, profitability, and technician efficiency, and how dealerships can use them to improve performance.

Steve Greenfield, Jeff Swickard, Howard Tenenbaum, and John Keohane participate on a panel at Amplify 2026.
Dealership Wide
The Road Ahead: 4 Lessons From Automotive Leaders Steering Change

Top automotive leaders share four lessons for navigating change: stay adaptable, use technology to empower people, build AI on better data, and give your team room to succeed.

A salesperson discusses vehicle details with a customer beside a car at a dealership.
Business Office
The 3 Common Challenges Standing in the Way of Automated Deal Posting

Learn the three common challenges that prevent successful automatic posting and how the right processes can help dealerships reduce corrections, eliminate delays, and improve efficiency. 

Chris Walsh stands in front of large blue LED screen giving a presentation at Amplify 2026
Dealership Wide
Turning Change Into Progress

Amplify 2026 brought dealers and industry experts together to explore how people, process, data, and technology can drive what’s next in automotive retail.