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Spark AI

We do AI differently.

When your AI tools are siloed, lost data, duplicate entries, and confusion are inevitable.
This isn’t another AI tool to manage. Spark AI is a powerful unified data layer built for car dealerships. By unifying dealership data across sales, inventory, service, and customer communications, Spark AI helps you make faster decisions, increase profitability, and deliver better customer experiences using real-time AI-driven insights.
When your AI-enhanced systems see the full picture, they provide more accurate information, make more profitable recommendations, and actually empower your team instead of frustrating them.

Say Hello to Your New AI Assistant,

The name "Rey" inside a chat bubble
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Rey brings everything together in one intuitive command center for smart, fast decision-making.

  • Instantly analyze your sales history and market trends.
  • Generate a year-to-date sales report with one prompt.
  • Ask which cars to buy at auction today for the best return.
  • Find help videos or connect with a live support specialist in seconds.
No switching screens. No digging for data. Just clear answers, real-time insights, and confident action in one place.
It’s intelligence like you’ve never seen before.
Discover Spark AI

Explore Our AI Solutions

Unlike generic AI platforms, Spark AI is built exclusively for automotive dealerships. It connects dealership systems, customer data, inventory insights, and operational workflows into a single unified data layer. This allows dealerships to improve lead conversion, optimize vehicle pricing, reduce operational friction, and deliver faster, smarter customer interactions.

AI-Powered Lead Engagement

Engagement AI

Engage your internet leads

Focus on customers ready to take the next step, while internet leads are turned into appointments for you.
Prospect AI

Pursue your best opportunities

Know which customers have a high propensity to buy and the vehicle they are likely to purchase.

AI Inventory Management

Vehicle with a purple overlay and the words "Inventory AI"

Instantly price your vehicles

Reduce manual stocking and pricing choices with Avery AI, which uses your market trends and sales history to make data-driven recommendations.
Merchandising AI

Enhance your online inventory

Generate smart vehicle images and descriptions to get the most out of your vehicle merchandising.

AI Scheduling and Call Handling

Appointment AI

Elevate your service scheduling

Eliminate phone line hold times and enable customers to schedule service appointments by calling at any time, regardless of your dealership's hours.
Man on the phone with a purple overlay and the words "Call Routing AI"

Free up your phone lines

Leverage conversational AI to automatically route phone calls to the right person, day or night.

AI Customer Communication and Call Intelligence

Conversation AI

Optimize your phone call follow-up

Immediately identify when, why, and how to follow up with customers who call your dealership.

Additional AI Resources

Automotive News
Why AI Can Fail Dealers Without a Unified Data Layer
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Video
Understanding AI in Automotive
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Fuel
Smart Selling Starts with AI (Don’t Forget the Personal Touch)
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Contact Us

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800.767.7879
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800.344.0996
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800.999.6348
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800.767.0080
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