Alexandria Volkswagen Boosts Profitability With Retail Management Intelligence

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“If you don’t have a DMS capable of generating the reports needed to run a business, your ability to make a profit is greatly reduced.”

Location
Alexandria Volkswagen, VA
Contact
Kenny Crosby, Parts Manager

Clunky Reports and Lost Profit

If you don’t have a DMS capable of generating the reports needed to run a business, your ability to make a profit is greatly reduced.

Before Reynolds, I had an awful experience with another DMS provider and their support team. I called their support line to get help with a report that wasn’t running properly and the person on the phone had no clue how to fix my problem.

We used to have a very large pool of information that I spent at minimum, five hours a week working through. With Retail Management Intelligence reporting in ERA-IGNITE, I can use the drill down menu to quickly pull the data I need, when I need it, and in a format that’s user-friendly. I can keep better control of special orders tracking everything from my desk, which has been crucial to maintaining profitability.

Solutions Used


Fast Reports and Real Results

ERA-IGNITE is much easier to navigate than other systems I’ve used and the support I’ve received is first rate. Very rarely have I described a report I need and that the support team can’t build or help me with. Usually by the time I’m done describing what kind of report I’m looking for, they usually already have it written and ready to go for me.

Retail Management Intelligence has a lot of functionality and does exactly what I need it to do. If I ever decided to go to another dealership, they’d have to be on ERA-IGNITE. It’s paid dividends beyond anything I could have imagined.

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