Whitepapers and Reports

Use real transactional data from 2022 to understand retention and defection rates by manufacturer, and identify conquest opportunities for your dealership.

Vehicle affordability, higher interest rates, ever-increasing customer expectations… You’re doing your best to manage growing pressures, but the strategies you’ve used to improve performance in the past just aren’t as effective as they once were. Getting better at what you’ve always done only gets you so far. In this whitepaper, learn how you can shift your mindset and begin operating differently.

"As long as we can get customers to calculate their payment online, we're basically at the two yard line and headed toward a deal. Once the customer walks themselves down the path online, it's a seamless finish in-store." Read about Temecula Valley Buick GMC's online to in-store journey.

Get a glimpse into the accessory sales of real dealerships with information broken out by region, vehicle type, and more.

In a survey of more than 1,000 consumers, today's car buyers tell us their buying habits, what they find most valuable when shopping online and in-store, and what they’re willing to pay more for. This report gives you a full picture of how car buyers are behaving and ultimately, what your dealership needs to do to meet their evolving expectations.

What happens when your customers don’t want to visit your showroom or service drive? Can you meet this increasing demand while not sacrificing your dealership’s success? Take this digital gut check to find out.

Digital retailing is dealership operations, period. The mindset has to be one customer, one transaction, one process. It has to be seamless starting in sales and F&I, moving into the business office, and moving to service… over and over again. It’s a continuous cycle that can be otherwise hard to master if approached in disconnected pieces. When there’s a dealership-wide challenge, there’s only one solution.

Online retailing has changed the game in almost every industry. To gain a better understanding of the impact in automotive, consumers and dealership staff were surveyed about their experiences. Check out this report to see how you can continue to thrive in this changing market.

Your dealership needs to be able to serve customers no matter where they are, in-store, at home, or both. It's not an either/or choice – online or in-store. It's the ability to Retail Anywhere. Learn how to achieve a Retail Anywhere sales process in five simple steps.

What exactly does “winning” in the dealership look like? It’s balancing people, processes, and technology with a dealership-wide approach. Download this whitepaper to find out more.

Learn about all the factors that can make the cost of a downtime event skyrocket.

The report shows when dealerships switch to Reynolds every KPI increases. Metrics are sorted into sections: dealership wide, variable ops, and fixed ops.