Intelligence at Every Touchpoint
Innovative Technology to Drive You Forward
Tools, Teammates, and the Software that Remembers
There are three waves of AI that are transforming our industry. Explore what they are, where AI technology is headed, and what these emerging innovations mean for automotive retailers.
Watch Keynote
Your Amplify 26 Keynote Lineup is Here
Hear directly from some of automotive retail’s most influential leaders at Amplify 2026. These experienced panelists will share the strategies they use to identify challenges early and turn them into opportunities for growth.
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Enter the 2026 Automotive Amplifiers Contest
Our industry moves forward when people like you implement innovative ideas and share them with others. What best practice have you put into place that can change the game? Enter for a chance to take home a trophy and $5,000 to the charity of your choice.
Submit Your Best Practice
Our Passion
The automotive industry is filled with innovation. From paper to digital… from standard to personalized… from in-store to online… keeping up with change and getting the most out of every customer interaction continues to put pressure on your business. Every change presents new technology. And with every new piece, you solve an individual problem, continually blurring the big picture.
With a complete Retail Management System, you are empowered to thrive in every environment. You are part of a movement that is at the forefront of change.
Forget talk. We’re action.
Dealers using Reynolds experience:
7-day
Decrease in CIT time.
$20,000
Saved per month in shipping and courier fees.
44%
Increase in fixed ops gross profit.
14%
More returning service customers.
9.7%
Increase in service revenue.
10.6%
Increase in overall gross when switching to Reynolds.
Trusted by:
“If Reynolds can do it, we want Reynolds to do it.”
Watch Video
“The DMS is the central nervous system in our dealership.”
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Let’s Start a Conversation
Resources to drive you forward.
The State of AI in Automotive Retail
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Connected Podcast Episode 200: AI, Operational Efficiency, and Customer Experience
Let’s Work Together
Whether you’re a new customer, current partner, OEM, or industry contributor, we’d be happy to connect with you on your needs. Let us know, and we’ll be in touch soon.
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