Join us in Dallas for Amplify 2025!

August 18-19, 2025
The Ritz-Carlton Dallas, Las Colinas

Don’t miss the chance to improve every part of your business.

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The Amplify Experience

Discover
Explore the benefits of running a dealership on a single, seamless system, learn how to operate differently, and find new ways to drive performance in your stores. Don’t miss best practices shared by dealers in the Automotive Amplifiers Contest.

Grow
Learn from insightful keynote addresses and attend a variety of best practice and user group sessions to hear from experts on new and innovative ways to operate your dealership and get the most out of your current solutions.

Connect
Surround yourself with people who share your passion for automotive. Swap stories, share perspectives, and learn from one another in a relaxed environment.

Collage of images from the Reynolds Retail Summit 2024 Amplify

Collage of images from the Reynolds Retail Summit 2024 Amplify

Schedule for Amplify 2025

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Monday, August 18

12:00 p.m. Check-in
1:00 p.m. Golf Outing Start
6:00 p.m. Reception
7:00 p.m. Dinner

Tuesday, August 19

7:00 a.m. Breakfast
7:50 a.m. Welcome and Kickoff
8:00 a.m. Keynote Session
9:00 a.m. Expo Opens
10:45 a.m. Automotive Amplifiers Contest Presentations
11:30 a.m. Lunch
12:30 p.m. Session 1 Workshops
1:20 p.m. Session 2 Workshops
2:10 p.m. Session 3 Workshops
3:00 p.m. Automotive Amplifiers Contest Awards and Reveal
3:30 p.m. Safe Travels Home

This is a panel of dealers for the Reynolds Amplify 2024 Retail Summit

“The keynote panel was really informative, and it was awesome to hear from such renowned dealers.”

2024 Speaker Sessions

Check out last year’s speaker sessions, and stay tuned for announcements of our Amplify 2025 keynote speakers and workshops.

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Going Beyond Commodity Selling:
Where do dealers add value?

For many years, the new car has been a commodity. Price transparency and online availability have even pushed used vehicles that way as well. The unprecedented supply and demand over the last few years made this a moot point with sky-high profits, but what happens when these market forces level out as they are doing now? To drive sustainable profitability, you have to go beyond commodity selling.

Hear from our distinguished panel on what they’ve done to differentiate their dealerships and provide added value for their customers.

View Transcript

Cybersecurity Q&A

Chief Information Security Officer Nikhil Kalani sat down with Vice President of Marketing, Greg Uland, to answer questions about Reynolds’ network environment and ways to protect yourself and your dealership.

2025 Speaker Sessions Will Be Announced Soon

We are incredibly excited about the lineup of impactful speakers planned for this year’s event. Please check back here for the latest updates on speakers, workshops, and all announcements related to Amplify 2025!

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Explore Solutions

See live demonstrations of solutions that can drive performance at your dealership. There’s something for every area of your business. Don’t miss out on being one of the first to see new solutions and features unveiled at the event!

The Automotive Amplifiers Contest

We're excited to present the 2025 Automotive Amplifiers Contest, where finalists can showcase the best practices they’ve implemented at their dealership. If you’ve applied an innovative best practice at your dealership, we’d love to hear about it.

Five finalists will be selected to present their best practices at Reynolds Retail Summit: Amplify 2025, with judges selecting three winners to take home the trophy and a donation to the charity of their choice.

Don’t miss the opportunity to share your best practices or learn about valuable innovations from your peers.

Check out last year’s winners:

Jeremy Reardon – Westside Lexus

Jeremy Reardon – Service Production Manager at Westside Lexus

Recruiting technicians from local high schools and colleges.

The Problem: Technician shortages.

Results: The culture in our service department has totally changed, and the support our experienced techs are able to give to the next generation is amazing. New technicians are rotated through the shop to work with other teams, leads, and advisors, and they’re encouraged to build their own brand/way of working on a vehicle. Currently, 68% of our 62 technicians have been grown from within. Change is typically difficult to implement, but after seeing the benefits of our recruiting program, everyone seems excited for the next rotation and to learn the next thing!

Jeremy’s $5,000 donation will be split with half going to the Cypress-Fairbanks Independent School District in Cypress, Texas, and half going to the Miller Career & Technology Center in Katy, Texas.

James Dieli – Beau Townsend Ford Lincoln

James Dieli – Warranty Administrator at Beau Townsend Ford Lincoln

Going paperless in service.

The Problem: Giving customers a modern retail experience without the environmental impact of a traditional paper process.

Results: In a two year period, we have transitioned to a full paperless service department, and we’re quickly on our way towards paperless sales. The transition has been instrumental in a nearly 100% increase in labor sales. We’ve seen a drastic decrease in paper and toner cost, as well as lower levels of stress on our team. Paperless dispatching has removed several points of contention we had previously about work distribution. We’re able to completely control our schedule using our shop capacity, we are rarely overbooked. With the time we’ve been able to save, we’re able to focus on other areas where we can improve our performance.

James’ $5,000 donation will go to The WaterWheel Foundation, a non-profit organization that supports various environmental, social, and charitable effort.

Justin Rash – Beau Townsend Ford Lincoln

Justin Rash – F&I Manager at Beau Townsend Ford Lincoln

Creating a completely paperless finance and sales process.

The Problem: Messy paperwork in variable ops – forms that print incorrectly and little clarity on what happens to that information as it makes its way to other departments.

Results: We began the process of reworking internal dealership processes to focus on automated and paperless systems. We focused on how everything would make it to the digital deal jacket, and the most foundational change we made was having the best e-forms library possible. This is important because forms that don’t originate from the e-forms library will have to be scanned into the deal jacket. Our F&I team no longer has to worry about incorrect forms or knowing workarounds to get them to print correctly. They’re spending less time fighting forms and more time selling. Our accounting and title office is getting correctly filled out title forms, meaning they spend less time re-working and re-signing contracts. This gives them more time to focus on getting customers their titles fast. We used to quote up to 45 days for our clients to get their titles, now they’re getting them in two weeks or less. And our clients aren’t being asked to re-sign incorrect paperwork, so it’s a smoother transaction overall.

Justin’s $5,000 donation will go to the Maria Stein Shrine of the Holy Relics, a historical building and museum in Maria Stein, Ohio.

“I loved hearing real dealership employees share their best practices and seeing their enthusiasm and passion.”

Secure Your Spot for Amplify 2025

Spaces are limited, so don’t wait to register. Secure your spot by July 16 to guarantee your complimentary one-night stay at The Ritz-Carlton Dallas Las Colinas.

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