Save the Date!
Reynolds Retail Summit Amplify is back.


We have transformed paper into digital… standard into personalized… in-store into online… And our industry continues to grow and evolve.  

When it comes to keeping up with our changing industry, we have so much to learn from the people that are doing things differently, those that are continuing to amplify automotive retail.

Connect with those driving industry best practices firsthand at Reynolds Retail Summit: Amplify 2024.

Why join us for Amplify 2024?


See industry best practices in action and explore the benefits of running your dealership on a single, seamless system. Drop by the expo floor to hear from solution and process experts to learn how to operate differently and find new ways of using the tools you have today to drive ultimate performance. 


Get energized with keynote addresses and actionable sessions that will give you new insight for growing your dealership. Choose from a variety of best practice and user group sessions to hear from experts on new and innovative ways to operate your dealership and best utilize your current solutions. 


Surround yourself with people who share your passion for automotive. Swap stories, share perspectives, and learn new best practices over a round of golf, on us. This year, we will be playing the Robert Trent Jones Jr. Course at the golf club of Lansdowne, designed by and named after the famous course architect. Boasting beautiful views, unique holes, and a lot of history (including stone walls from the 1700s!), this course will make for a fun round for golfers of all skill-levels. 

Images from Reynolds Retail Summit 2023
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“The main reason I decided to attend the Retail Summit was really to get to know the team members on the Reynolds side better. We spent a day golfing, eating, hanging out. I was able to meet the stakeholders of each product. I could really tell that the Reynolds executive team was interested in improving the product and to hear what I had to say, that made me feel great.”

Steve Camp, Chicagoland Auto Group

Icon of a calender Schedule for the Event

Monday, August 19
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12:00 p.m. Check-in
1:00 p.m. Golf outing start
6:00 p.m. Reception
7:00 p.m. Dinner

Tuesday, August 20
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7:00 a.m. Breakfast
8:00 a.m. Kick-off
8:10 a.m. Keynote: Going Beyond Commodity Selling: Where do dealers add value?
8:40 a.m. Automotive Amplifiers Contest: Variable Category Showcase
9:00 a.m. Expo
10:00 a.m. Session 1 Workshops
11:00 a.m. Session 2 Workshops
12:00 - 1:00 p.m. Lunch and Educational Sessions
12:00 p.m. Automotive Amplifiers Contest: Fixed Operations Category Showcase
12:20 p.m. Keynote: Cybercrime, Identity Theft and Scams
1:00 p.m. Automotive Amplifiers Contest: People Category Showcase
1:30 p.m. Session 3 Workshops
2:30 p.m. Automotive Amplifiers Contest Awards Ceremony
3:00 p.m. Expo
4:00 p.m. Enjoy Your Trip Home

Keynote Sessions

Going Beyond Commodity Selling: Where do dealers add value?

For many years, the new car has been a commodity. Price transparency and online availability have even pushed used vehicles that way as well. The unprecedented supply and demand over the last few years made this a moot point with sky-high profits, but what happens when these market forces level out as they are doing now? To drive sustainable profitability, you have to go beyond commodity selling.

Hear from our distinguished panel on what they’ve done to differentiate their dealerships and provide added value for their customers.

Michael Stanton
Mike Stanton | 
President, NADA
Vince Sheehy
Vince Sheehy | 
CEO, Sheehy Auto Stores
Ed Wheaton
Ed Wheaton | 
COO, Ourisman Auto Group
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Cybercrime, Identity Theft and Scams

Funds stolen through fraud are almost never recovered, so fraud prevention is the best form of protection. Frank Abagnale takes you behind the scenes to show you how simple strategies can thwart today’s cybercriminals. With vivid examples he uses when training FBI personnel and other law enforcement agencies, Abagnale reveals how identity thieves work, why passwords aren’t keeping you safe, and why protecting yourself against scams has never been more important.

Frank Abagnale
Frank Abagnale | 
Renowned cybersecurity and fraud prevention expert, bestselling author and subject of Catch Me If You Can

Breakout Sessions

Tailor your experience to learn about the topics that interest you and will impact your business the most. Explore best practices for how to improve process and profitability regardless of your DMS. Or, if you’re a Reynolds customer, deep dive into system tips and enhancements in our user group sessions.

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Session One

10:00-10:45 a.m.

Inside Out Protection: Reynolds Multi-Layered Approach to Security
Instructor: Will Farley, Chief Privacy Officer and Vice President of Data Strategy | 

User Group

In this session, explore the multi-layered approach Reynolds takes to security for our corporate environment, our tools, and our dealerships systems. Walk away with a firm understanding of the tools used and resources available to you to ensure your own dealership protection, including multi-factor authentication setup and information security training.

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Three Keys to Increasing Service Profitability
Instructor: Stosh Jones, Customer Success Services Utilization Manager, North Central Region | 

Best Practice

In this workshop, we’ll talk about the three keys to increasing profitability in your service drive. First, we’ll talk through how you can increase your report card closing ratio, taking a deep dive into what a quality MPI looks like and how you can hold your employees accountable. Next, we’ll dive into effectively following up on recommended not done work and finally, how to utilize parts matrix pricing to help ensure your parts margins aren’t dragging down your department profitability.

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How To Not be a Leads Only Dealership
Instructor: Chris Martinez, Director of Virtual Retail, Gubagoo | 

User Group

Imagine a scenario where your sales team is empowered to concentrate entirely on refining and closing deals, instead of tirelessly pursuing leads. This session delves into the present dynamics of the shopper/seller relationship. Discover strategies to transform your website from a lead generator to a sales catalyst. Martinez will share insights aimed at enhancing dealership efficiencies, so your team can stop chasing leads and start working deals.

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Session Two

11:00-11:45 a.m.

Designing Your Used Sales Strategy for Profitability
Instructor: Sean O’Connor, Reynolds Performance Manager | 

Best Practice

Regardless of your software, the core of your used vehicle strategy should be optimizing marketability. Join us for a discussion of best practices to mobilize your used car sales team, with a focus on acquisition tips, appraising and pricing competitively, and the impact data has on fortifying the smartest moves for your business, from a vehicle’s point A (acquisition) to point-of-sale.

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5 Lessons From FTC Enforcement Actions to Drive Your Compliance Strategy
Instructors: Matt Chacey, Product Development Attorney, Reynolds and Reynolds |  and Jason Gaskill, Sales Director, Document Services Compliance | 

Best Practice

The FTC Vehicle Shopping Rule (aka FTC CARS Rule) adopts some standards the FTC already created through six and seven figure enforcement action settlements with dealers. If you’re waiting to see if and when the new Rule will become effective – you’re behind. Some of the standards already apply. Join us as we share insights and best practices to help guide your compliance strategy for enforcement action standards that already apply to your dealership. This session will detail five critical lessons every dealer should learn from FTC enforcement actions to protect their business, improve the customer experience, and avoid run-ins with their regulators.

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Managing Markup: How to Navigate Your Way to Higher Profits in Fixed Ops
Instructor: Grant Conliffe, Customer Success Services Utilization Manager, Northeast Region | 

User Group

In this workshop, we’ll dive into your ERA-IGNITE service and parts applications to find new ways you can leverage them for higher profits. You will get an insider’s view on how to enhance matrix pricing, grid pricing, and parts retail markup. You can also look forward to learning best practices like getting the most out of your utilization partner and gaining a better understanding of how using Service Price Guides can lead to higher profits.

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Session Three

1:30-2:15 p.m.

Navigate ERA-IGNITE Accounting Enhancements to Fuel Your Efficiency
Instructor: Anabell Alvarez, Customer Success Services Utilization Manager, South Central Region | 

User Group

The business office is the heartbeat of your dealership, like fuel for a car. Without it, you can’t go anywhere. That’s why, in this session, we will explore the latest ERA-IGNITE enhancements that will help bring greater efficiency to your everyday operations.

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Work Smarter, Not Harder with New FOCUS Enhancements
Instructor: Alex Spidare, Product Planning Manager | 

User Group

In this session, take a deep dive into the most recent FOCUS enhancements so your team can improve efficiency, productivity, and profitability. You’ll walk through new features like video capture, offer builder, and more. Plus, be one of the first to explore the newest AI functions, designed to improve communication and engage opportunities. Attend this session to make sure your CRM is the most impactful piece of your everyday operation.

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Paperless Payoff: Streamlining CIT and Cash Flow
Instructor: Erica Lowman, Lender and Aftermarket Relations Account Executive | 

Best Practice

In this workshop, we’ll breakdown the funding process in order to get a better understanding of best practices. You’ll get an in-depth look on how to improve compliance, automation, and reporting within your dealership. You’ll also learn useful tips and tricks on how to digitize the process in order to keep cash flow high and CIT time low.

Let’s Amplify Automotive

We’re thrilled to introduce the 2024 Automotive Amplifiers Contest, a new highlight of this year’s Amplify Summit where finalists can showcase best practices they’ve implemented at their dealership. If you’ve applied an innovative best practice at your dealership, we want to hear about it.

Nine finalists will be selected to present their best practices at Reynolds Retail Summit: Amplify 2024, with judges selecting three winners to take home the trophy and a donation to the charity of their choice.

The deadline to enter is July 12, 2024. Don’t miss your chance to shine – submit your entry today!

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Reserve your spot

Spaces are limited, so don't wait to register. Secure your spot by July 19 to guarantee your complimentary room at the AAA Four Diamond Lansdowne Resort!