Join us in Dallas for Amplify 2025

August 18-19, 2025 | The Ritz-Carlton Dallas, Las Colinas

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Don’t miss the chance to improve every part of your business.

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The Amplify Experience

Discover
Explore the benefits of running a dealership on a single, seamless system, learn how to operate differently, and find new ways to drive performance in your stores. Don’t miss best practices shared by dealers in the Automotive Amplifiers Contest.

Grow
Learn from insightful keynote addresses and attend a variety of best practice and user group sessions to hear from experts on new and innovative ways to operate your dealership and get the most out of your current solutions.

Connect
Surround yourself with people who share your passion for automotive. Swap stories, share perspectives, and learn from one another in a relaxed environment.

Collage of images from the Reynolds Retail Summit 2024 Amplify

Collage of images from the Reynolds Retail Summit 2024 Amplify

Schedule for Amplify 2025

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Monday, August 18

12:00 p.m. Check-in
1:00 p.m. Golf Outing Start
6:00 p.m. Reception
7:00 p.m. Dinner

Tuesday, August 19

7:00 a.m. Breakfast
7:50 a.m. Welcome and Kickoff
8:00 a.m. Keynote Session
9:00 a.m. Expo Opens
10:45 a.m. Automotive Amplifiers Contest Presentations
11:30 a.m. Lunch
12:30 p.m. Session 1 Workshops
1:20 p.m. Session 2 Workshops
2:10 p.m. Session 3 Workshops
3:00 p.m. Automotive Amplifiers Contest Awards and Reveal
3:30 p.m. Safe Travels Home

2025 Keynote Session

Solving the Productivity Problem: Enable Your Team to Do More with Less

Despite significant technological advancements, the average salesperson continues to sell an average of only nine new vehicles per month. This number has held steady for almost 30 years. Even more surprising, the average number of total employees per dealership has increased 46 percent over the last 15 years.

Our industry has a productivity problem.

Instead of truly solving the problem, we’ve simply thrown more people into the mix. And it’s just not working anymore. As operations get more complex, you have to find ways to do more with less. You have to sell more cars with a more efficient staff. You have to find higher margins in a more competitive landscape.

Join this panel of distinguished dealers and consultants as we discuss how to unlock your potential with real dealership strategies designed to increase productivity and efficiency.

Patrick York

Chief Operating Officer | Gillman Companies

Natasha del Barrio

Chief Executive Officer | Bert Ogden Auto Group

Inga Maurer

Senior Partner | McKinsey & Company

Speaker Sessions

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We are incredibly excited about the lineup of impactful speakers planned for this year’s event. We are putting the finishing touches on our workshops and speakers.

Please check back here for the latest announcements of speakers and workshops for Amplify 2025!

Session One

12:30-1:10 p.m.

AI in Action: 3 Practical Applications of AI in Automotive Dealerships

91 percent of dealers believe AI is important for activating their data, but many still struggle with fully understanding what AI capabilities are even available to them. In this session, we'll dive into real ways AI can be used and how a unified AI data layer is the key to unlocking greater efficiency and productivity across every department in your dealership.

Jerralynn Williams | Vice President of Enterprise Sales | Reynolds and Reynolds
Susan Shook | Field Solutions Specialist | Reynolds and Reynolds

Smarter Service Starts Here: How Advisors Can Get the Most from Their Tools

Join us for an exciting workshop where we’ll discuss how to harness the power of fixed ops solutions within your service drive and beyond, aimed at boosting efficiency! You’ll gain insider insights into powerful tools like Service Price Guides, Reservation 360, and Advanced Service, unlocking the potential of each opportunity while enhancing your customer experience. Plus, get ready to discover best practices for maximizing your Retail Management System in the service department. Don’t miss out on this chance to elevate your operations!

Cory Coler | Product Management Supervisor, Fixed Operations | Reynolds and Reynolds

To Be Announced

We are putting the final touches on this workshop. We’ll announce the details soon!

Session Two

1:20-2:00 p.m.

Unify Your Data for Faster Sales

Leverage automation and data-driven insights to understand customer journeys, unlock new audiences, and accelerate conversions across all marketing channels.

Chris Martinez | Curator Specialist | Gubagoo

The Power of Video: Transforming MPI Reports into Sales Tools

89 percent of buyers say video has convinced them to buy a product or service. Video is a powerful tool your service department can leverage to enhance traditional MPI reports. In this session, we’ll explore a step-by-step approach to integrating video into your workflow, engaging your advisors and technicians, and boosting your service sales. We’ll also dive into how to track success with video analysis reports to ensure maximum impact.

Kaitlyn Voltz | Product Manager of Service and Advanced Service | Reynolds and Reynolds

To Be Announced

We are putting the final touches on this workshop. We’ll announce the details soon!

Session Three

2:10-2:50 p.m.

Mastering Service BDC Calls

In this engaging workshop, participants will explore the vital role of Service BDC calls in driving dealership success. Attendees will learn 10 actionable strategies to enhance call handling techniques, improve customer interactions, and significantly increase appointment bookings. Equip your team with the tools needed to turn calls into conversions and maximize service potential.

Jen Suzuki | Founder and President | eDealer Solutions

To Be Announced

We are putting the final touches on this workshop. We’ll announce the details soon!

To Be Announced

We are putting the final touches on this workshop. We’ll announce the details soon!

Explore Solutions

See live demonstrations of solutions that can drive performance at your dealership. There’s something for every area of your business. Don’t miss out on being one of the first to see new solutions and features unveiled at the event!

The Automotive Amplifiers Contest

We’re excited to present the 2025 Automotive Amplifiers Contest, where finalists can showcase the best practices they’ve implemented at their dealership. If you’ve applied an innovative best practice at your dealership, we’d love to hear about it.

Five finalists will be selected to present their best practices at Reynolds Retail Summit: Amplify 2025, with judges selecting two winners to take home the trophy and a donation to the charity of their choice.

Don’t miss the opportunity to share your best practices or learn about valuable innovations from your peers.

Share Your Best Practice

Check out last year’s winners:

Jeremy Reardon – Westside Lexus

Jeremy Reardon – Service Production Manager at Westside Lexus

Recruiting technicians from local high schools and colleges.

The Problem: Technician shortages.

Results: The culture in our service department has totally changed, and the support our experienced techs are able to give to the next generation is amazing. New technicians are rotated through the shop to work with other teams, leads, and advisors, and they’re encouraged to build their own brand/way of working on a vehicle. Currently, 68% of our 62 technicians have been grown from within. Change is typically difficult to implement, but after seeing the benefits of our recruiting program, everyone seems excited for the next rotation and to learn the next thing!

Jeremy’s $5,000 donation will be split with half going to the Cypress-Fairbanks Independent School District in Cypress, Texas, and half going to the Miller Career & Technology Center in Katy, Texas.

James Dieli – Beau Townsend Ford Lincoln

James Dieli – Warranty Administrator at Beau Townsend Ford Lincoln

Going paperless in service.

The Problem: Giving customers a modern retail experience without the environmental impact of a traditional paper process.

Results: In a two year period, we have transitioned to a full paperless service department, and we’re quickly on our way towards paperless sales. The transition has been instrumental in a nearly 100% increase in labor sales. We’ve seen a drastic decrease in paper and toner cost, as well as lower levels of stress on our team. Paperless dispatching has removed several points of contention we had previously about work distribution. We’re able to completely control our schedule using our shop capacity, we are rarely overbooked. With the time we’ve been able to save, we’re able to focus on other areas where we can improve our performance.

James’ $5,000 donation will go to The WaterWheel Foundation, a non-profit organization that supports various environmental, social, and charitable effort.

Justin Rash – Beau Townsend Ford Lincoln

Justin Rash – F&I Manager at Beau Townsend Ford Lincoln

Creating a completely paperless finance and sales process.

The Problem: Messy paperwork in variable ops – forms that print incorrectly and little clarity on what happens to that information as it makes its way to other departments.

Results: We began the process of reworking internal dealership processes to focus on automated and paperless systems. We focused on how everything would make it to the digital deal jacket, and the most foundational change we made was having the best e-forms library possible. This is important because forms that don’t originate from the e-forms library will have to be scanned into the deal jacket. Our F&I team no longer has to worry about incorrect forms or knowing workarounds to get them to print correctly. They’re spending less time fighting forms and more time selling. Our accounting and title office is getting correctly filled out title forms, meaning they spend less time re-working and re-signing contracts. This gives them more time to focus on getting customers their titles fast. We used to quote up to 45 days for our clients to get their titles, now they’re getting them in two weeks or less. And our clients aren’t being asked to re-sign incorrect paperwork, so it’s a smoother transaction overall.

Justin’s $5,000 donation will go to the Maria Stein Shrine of the Holy Relics, a historical building and museum in Maria Stein, Ohio.

“I loved hearing real dealership employees share their best practices and seeing their enthusiasm and passion.”

Secure Your Spot for Amplify 2025

Spaces are limited, so don’t wait to register. Secure your spot by July 16 to guarantee your complimentary one-night stay at The Ritz-Carlton Dallas Las Colinas.

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