Retail automotive has come a long way.

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We have transformed paper into digital… standard into personalized… in-store into online…Together, we have achieved new heights and raised the bar for dealership operations. 

It’s the ideas, the passions, the opportunities that continue to drive innovation and growth. Simply put, we continue to amplify automotive retail
And now, you can be part of that elevated retail experience firsthand at Reynolds Retail Summit: Amplify 2023.

Why join us at the Indianapolis Motor Speedway?

See Reynolds Retail Management System in action and explore the benefits of running your dealership on a single, seamless system. Find new ways of using the tools you have today to drive ultimate performance.


Get energized with keynote addresses and actionable sessions that will give you new insight for growing your dealership.


Surround yourself with people who share your passion for automotive. Swap stories and share perspectives over a round of golf, on us.

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Keynote Sessions

The IndyCar Racing Experience and Psychology of Winning

September 26 | 9:00 a.m.

Jason Stein, host of SiriusXM radio show, “Cars & Culture with Jason Stein”, sits down with IndyCar drivers Graham Rahal and Benjamin Pedersen for a discussion about their experience on the racetrack and the psychology of winning.

Automotive on the Horizon

September 26 | 12:15 p.m.

Reynolds President Chris Walsh sits down with President of Penske Automotive Group, Rob Kurnick Jr., for a conversation on planning the future of automotive. From EVs to economic outlook to employee shortages and training, these insights will challenge your thinking and spark new ideas for growth in your dealership.

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Rob Kurnick Jr. | 

Penske Automotive Group

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Chris Walsh | 

Reynolds and Reynolds

Customize Your Experience with Breakout Sessions

You know your dealership best and understand which insights will ultimately help you grow. With unique breakout sessions to choose from, you can tailor your experience to learn about the topics that interest you most.

These small group sessions will be led by industry experts and the Reynolds team - register today to tap into their knowledge.

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Session One

10:00-10:45 a.m.

How to Prepare for a Successful DMS Install
Instructor: Richard Brosnan, Vice President Customer Success Services, Reynolds and Reynolds | 

Navigate the path to a successful DMS installation with ease. In this session, we'll walk you through the vital pre-installation steps, including employee training and timeline planning. Discover how effective preparation can minimize downtime and maximize productivity during your DMS transition.

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User Group: Advanced Service Masterclass
Instructor: Jeff Adams, Director of Product Management (Fixed Operations), Reynolds and Reynolds | 

Optimize your service revenue with our Advanced Service Masterclass. This hands-on session will uncover tips and tricks to help maximize your usage of Advanced Service. By the end, you'll have the knowledge and insight to supercharge your service lane.

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Latest Regulations in Your State
Instructors: Terrence J. O’Loughlin, Director of Compliance, Reynolds and Reynolds |  and Bob Harkins, Vice President of Training, American Guardian Warranty Services (AGWS) | 

Stay one step ahead with our deep-dive into the latest automotive dealership regulations. This session explores the critical compliance rules affecting your dealership, highlighting the changes you need to be aware of. By the end, you'll gain not only peace of mind, but also a clear roadmap for regulatory navigation.

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Session Two

11:00-11:45 a.m.

How to Get Team Buy-In for a DMS Change
Instructor: Carl Bennett, Vice President Customer Success Services, Reynolds and Reynolds | 

Switching DMS's is a big change for your employees. Learn best practices for getting your team on board with new technology so implementation is as smooth as possible, utilization is consistent, and you're getting the most out of your investment.

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User Group: The Ins and Outs of eContracting
Instructor: Erica Lowman, Digital eContracting Operations, Reynolds and Reynolds | 

In this session, we’ll build up your knowledge of eContracting and learn what lenders are starting to look for during the funding process. You'll hear some tips and tricks on how to ensure the process is quick, easy, and impactful starting when the paperwork is signed to when you receive funding for the deal.

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What is a Customer Data Platform and How to Use It
Instructor: Brian Pasch, Founder, Pasch Group | 

CDP seems to be the new buzz word in automotive. In this session, we're going to break down what a CDP, or Customer Data Platform, actually is and best practices for how to use one in your dealership.

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Session Three

1:15-2:00 p.m.

Managing Used Vehicles with End-to-End Data Analytics
Instructors: Sidney Haider, Senior Vice President, Corporate Development, Reynolds and Reynolds |  and AJ McGowan, Co-founder and President, AutoVision | 

During this session, take a closer look at the unique challenges of managing your used vehicle department in today’s market. Learn how to overcome these challenges using an end-to-end approach backed by data, and leave with the confidence to run your department seamlessly, from acquisition to reconditioning to merchandising.

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User Group: Let’s Focus on FOCUS
Instructor: Alex Spidare, Product Planning Manager, Reynolds and Reynolds | 

In this session, current users will learn how to maximize FOCUS for their dealership. Get guidance from an expert and hear tips and tricks on how to make FOCUS an impactful piece of your everyday operations.

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Implementing Effective Security Awareness Training
Instructors: Nikhil Kalani, CISO, Reynolds and Reynolds (Proton) |  and Jon Weatherhead, Security Operations Center Manager, Reynolds and Reynolds (Proton) | 

Explore strategies for making information security training as effective as possible for your employees. During this session, you’ll learn best practices for delivering training including proper frequency and duration of training sessions. You’ll also see how successful instruction on information security can prevent cyberattacks at your dealership.

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Session Four

2:15-3:00 p.m.

How to Get Team Buy-In for a DMS Change
Instructor: Carl Bennett, Vice President Customer Success Services, Reynolds and Reynolds | 

Switching DMS's is a big change for your employees. Learn best practices for getting your team on board with new technology so implementation is as smooth as possible, utilization is consistent, and you're getting the most out of your investment.

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User Group: Creating Reporting Dashboards that Work for You
Instructor: Rachelle Gill, Product Planning Manager, Reynolds and Reynolds | 

During this session, learn best practices for setting up custom reporting dashboards in Retail Management Intelligence, working with dashboard templates, and using Snapshot to share reports with ease. You’ll also get the chance to explore some of the newest features of Retail Management Intelligence. If you’re interested in building and sharing insightful metrics as efficiently as possible, don’t miss this session.

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Recruiting Refresh: Building a Lasting Staff
Instructor: Don Graff, President, Don Graff Automotive Advisors | 

An effective and lasting staff starts with great recruitment and retention practices. In this session, we’ll take a look at today’s recruiting challenges and discover new strategies to overcome them. We’ll also dive into the major causes for turnover today and talk through new ways to reduce these in order to improve retention in your dealership, and ultimately improve the effectiveness and impact of your staff.

Explore Solutions

See live demonstrations of solutions that drive performance at your dealership. From IT and cybersecurity to key and vehicle management to F&I products, there’s something for everyone.

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Reserve your spot

Amplify 2023 is on us including outings and meals. We’re looking forward to two action-packed days with you. All you need to do?

Register below and get yourself to Indianapolis – we’ll take care of the rest.