Behind the Wheel

Four areas Hendrick Automotive Group doubled-down on after costly mistakes:

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Hendrick Automotive Group's mission is to be "the premier quality vehicle retailer in the world, providing the best opportunities for our team members, customers, communities, and manufacturers they represent.” The group achieves its mission and remains an industry leader through a set of core values established by Rick Hendrick and a partnership with Reynolds.

Hendrick Automotive Group Case Study