You’re not gathering the necessary data.

Your reports show high phone and internet traffic. There are new customers in your showroom all the time, but sales are declining. While your customers are searching the lot, your salespeople are shackled to their desks, researching inventory options. The longer your sales team is inside, the less your customer wants to buy. You see another person — another sale — walk off your lot to buy from someone else.

Free your sales team.

Gathering customer data at every step of the sales cycle is a crucial component to your business. Give your sales force the freedom to meet customers on the lot. They can gather customer information, send appraisals, and negotiate pricing while never leaving the customer’s side. You’ll be ready to close the deal before you even get inside. When a customer doesn’t buy, do unsold follow-up and find out why. This will help you make the necessary changes that will get the next person to walk on your lot to drive off in a new car.

What Happens During Your Negotiation Process?

What’s in it for me?

What’s in it for me?

Follow up to get a second chance.

Gathering all the customer’s data up front increases the chance the customer will buy from you. And if they don’t buy, you have all the information you need to reach back out and try to get them back a second time. Those extra opportunities will add up in your monthly sales goals.

Happy customers mean higher profits.

Studies have shown the better the experience your customers have, the happier they are and the more money they spend. You’ll have happy customers if you meet them on the lot, keep them engaged during the process, and work the deal transparently. You’ll also get a higher commission check.

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