Customer Relationship Management

Do you leverage your CRM in the service drive, or is it too cluttered with outdated and duplicate information you don't even bother? It's important to make the most of the limited time you have by driving service opportunities and creating positive experiences for your customers with a connected CRM.

What if you could...

  • Build customer relationships and loyalty with relevant communications?
  • Avoid missed appointments by reminding customers about their appointment automatically?
  • Re-engage past service customers by sending them relevant promotional offers for previously declined services?
  • Identify upsell opportunities by viewing a complete list of what offers a customer has already seen and when?

Here’s How


When a customer misses their service appointment, how long does it take someone in your dealership to follow up and reschedule them? When you reach out, are you only asking them to reschedule for the service they missed or are you looking at their past history and making additional suggestions based on previously declined services as well? FOCUS is built to ensure a seamless end-to-end process no matter where you are in the dealership. With access to your customer’s entire history, for both sales and service, you can utilize all their information during every conversation. Improve transparency, build loyalty, and generate more upsell opportunities with FOCUS in your service department.

  • Utilize a single unique identifier for every customer, every vehicle, and every transaction to ensure information is accurate at every touchpoint.
  • Increase service revenue with easy access to schedule appointments and send automated appointment reminders.
  • Boost first-time service appointments by scheduling through your BDC and sales teams.
  • Reduce uncertainty when having conversations by viewing a complete list of what offers a customer has already seen and when.
  • Avoid missed appointments by reminding customers about their appointment automatically.

FOCUS Promo Video

Every tool in your dealership creates a ripple effect.

Whether used in sales, accounting, or service, its results will impact other departments, other employees, and your customers.

Think about your current CRM… how often are you working through clutter? You spend hours every day tracking down information, conducting follow-up, and trying to close deals – but the information you need isn’t easily accessible.

You feel unorganized, inefficient, and overwhelmed.

Losing sales? Losing customers? Losing employees? There are a lot of factors… but having a tool that makes your job harder causes bad ripple effects.

Introducing FOCUS… a solution offering good ripple effects.

It’s employee oriented, helping your team close more deals with a system built for their unique needs.

It’s results-driven, prioritizing customers, tasks, and follow-up actions automatically based on a customer’s likelihood to buy.

It’s customer centric, offering detailed data of every interaction the customer has with the dealership.

Ripple effects don’t have to be bad… they just have to be right.

FOCUS. Redefining CRM.

Reynolds Integrated Telephone System

There is nothing more frustrating for a customer than being bounced around a phone tree continuously repeating the same information. On the flip-side, there is nothing more frustrating for your employees than picking up a call blind and wasting valuable time getting to the important needs of the customer. Reynolds Integrated Telephone System solves both of these problems by providing all the customer information before and during every phone call. 

  • Displays customer information on screen when a call comes in, allowing you to authentically engage customers and tailor their calling experience. 
  • Focus on the customer in front of you by automatically setting reminders and scheduling follow-up calls if a call comes in while you are busy.
  • Track all conversations by extending access to any mobile device.
  • Evaluate call activities and provide actionable coaching with detailed reports and recordings. 

Reynolds Integrated Telephone System Promo

Matt Scranton is eliminating $100,000 per year in personnel expenses.

You are probably wondering how.

Patrick Colley has cut his service no-show rate in half… from 15% to 7%.

Okay, so you probably think it’s a service tool, right?

Sandy Austell is saving 10 deals a month.

Now, you are probably curious. How can it be for service AND sales?

Okay, okay. We’ll let you in on the secret.

(phones ringing)

It’s a telephone system. But it goes way beyond being “just a telephone”.

You get data security, mobility, automatic appointment reminders, improved CSI, and employee performance monitoring.

But it’s also about screen alerts, mobile set-up, actionable data, call reporting and so much more. It’s about seeing the VALUE of every customer.

Can YOUR phone do ALL of that?

See how Reynolds Integrated Telephone System is stepping up the telephone game.


A birthday or anniversary email once a year doesn’t seem to make a difference in building relationships. Even with regular service customers, you’re only given a handful of chances to have a meaningful interaction. Reynolds eNewsletter delivers relevant information on a consistent monthly cadence to help your customers feel connected to you.

  • Move customers and prospects through the buying process with a branded newsletter and monthly incentives.
  • Track newsletter views and clicks to see your most popular articles and promotions.
  • Provide relevant, engaging content from authors who research the automotive industry and consumer trends.
  • Receive service and sales leads in your CRM based on newsletter engagement.
  • Utilize performance metrics like views or clicks to target customers for follow-ups.
Woman smiling reading an enewsletter on her laptop.

What can you experience:

“When we saw FOCUS, I could tell immediately Reynolds listened to dealers’ feedback and created a CRM that was easy to use and navigate. I’m a big fan of the dashboard and being able to drill down in a single window pane. FOCUS was a no-brainer.”

“With Reynolds Integrated Telephone System, we know who the customer is when we answer the phone. We don’t act like we have no idea who’s calling. Everything we do is focused on the customer experience.”

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