Nielsen Automotive Group Improves Decision-Making and Pricing Accuracy with AutoVision

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AutoVision changed the way Nielsen Auto Group approaches used vehicle decisions by making pricing and appraisals more consistent and grounded in real market data.

Location
Nielsen Automotive Group, NJ
Contact
Rick Vrablik, General Manager

The Problem

Before AutoVision, our used vehicle process was fairly manual and disconnected. We were scanning vehicles, taking photos, loading information into the system, and relying on third-party vendors for pricing. While the process worked, it wasn’t as efficient or connected as we needed it to be. One of the biggest challenges we faced was communication between systems, especially across multiple stores. For example, when a status changed in our DMS, it didn’t always update in our previous provider’s solution at the same time. That created delays and inconsistencies in how we were working as a group.
We also experienced doubts about vehicle conditions. In some cases, issues were hidden or not immediately obvious when vehicles arrived, which made it harder to feel fully confident in acquisitions. On top of that, pricing decisions weren’t always based on the most relevant or real-time market data. It felt like we were working with information that wasn’t always tightly aligned with our specific market, which made it harder to consistently position vehicles the right way and protect profit.

“What stood out most about AutoVision is how quickly everything communicates now across our stores. When something changes, it updates properly across the group, which has made a big difference in how we operate.”

Solutions Used


The Solution

I first came across AutoVision at the Amplify Summit. What stood out to me was the focus on real, local market data and how quickly it can be used to support pricing decisions. It felt more aligned with how I wanted to operate in my own market, so I decided to move forward after the event and bring it into our stores.
The Reynolds team did a great job supporting the rollout. They made a point of being on-site and were heavily involved in ensuring everything was properly set up. It was one of the best software implementations I’ve experienced. Once live, support has remained excellent. Any issues we’ve had were minor and typically resolved very quickly, often within minutes.
The biggest operational improvement has been consistency across our group. Now, when something changes in the system, it updates across all stores, significantly improving communication and alignment. The OBD sensor has also improved our acquisition process. We’re able to better evaluate vehicles, especially when there are concerns about hidden issues, which has reduced uncertainty and improved confidence in what we’re buying.
From a pricing perspective, AutoVision has made a major difference. It provides real-market data in real-time, helping us make better decisions on what to spend on a vehicle while still protecting profitability. The dashboards are also highly customizable, allowing us to structure the information in a way that works for our stores.
With AutoVision, we’re working with better data, we are more aligned across stores, and we’re able to make decisions faster and more effectively than ever before.

“The biggest benefit of AutoVision is that we’re now working with real, local market data that helps us price vehicles more accurately and make better decisions in a much shorter amount of time.”

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