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Get practical insights from the industry’s top innovators.

Park Hyatt Aviara Resort | Carlsbad, California | August 10-11

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Register by July 9 for a complimentary hotel stay on August 10.

2026 Keynote

The Road Ahead:
How Automotive Leaders Are Steering Change

Steve Greenfield
Steve Greenfield
General Partner
with Automotive Ventures
Jeff Swickard
Jeff Swickard
Dealer Principal at
Swickard Auto Group
John Keohane
John Keohane
Vice President at
Temecula Valley Buick GMC
Portrait of Howard Tenenbaum
Howard Tenenbaum
President at
Keyes Automotive Group
Discover Rey AI

Rey Utilization Sessions

The Power of Rey in Practice:

Attendees will have the opportunity to attend the following sessions:
  • Rey + AutoVision
  • Rey + FOCUS
  • Rey + ReverseRisk®
  • Rey + ERA-IGNITE Service
Image of woman being greeted by the Rey Assistant on a computer monitor.
Photo of the amplifier contest winners from 2025.
Photo from the keynote session from 2025
Photo from the social hour during Amplify 2024
Automotive Amplifiers badge

The Automotive Amplifiers Contest

Back for another year, the 2026 Automotive Amplifiers Contest gives dealership employees a chance to showcase the best practices they’ve implemented at their dealership. If you’ve applied an innovative best practice at your dealership, we’d love to hear about it.
Five finalists will be selected to present their best practices at Amplify 2026, with judges selecting two winners to take home the trophy and a donation to the charity of their choice.
Don’t miss the opportunity to share your best practices or learn about valuable innovations from your peers.

Explore Solutions

See live demonstrations of solutions that can drive performance at your dealership. There’s something for every area of your business. Don’t miss out on being one of the first to see new solutions and features unveiled at the event!
Rey Powered by Spark AI
RELO Logo
AutoVision
LAW logo
Proton Dealership IT Logo
Gubagoo logo
KeyTrak logo
Auto Data Direct logo
TSD Mobility Solutions

Relo

In the service drive, efficiency is everything. Yet, technicians often find themselves leaving their bays to wait at the parts counter, leading to downtime and decreased productivity.
Relo is an innovative parts delivery robot designed to streamline your dealership’s operations. By autonomously transporting parts directly to technicians’ bays, Relo ensures that your team remains productive, reducing wait times and boosting your overall service efficiency.

LAW

Compliance concerns shouldn’t distract you. The LAW brand is the trusted source for standard automotive F&I documents, keeping up with legislative and regulatory changes and defining industry best practices.

KeyTrak

KeyTrak has been a trusted provider of electronic key control systems since 1987, helping dealerships and other organizations worldwide optimize their key management processes. The KeyTrak Edge system and mobile app provide crucial insights into who checked out keys and when, ensuring employee accountability and mitigating liability. Through integration with TrueSpot’s real-time location technology, employees can see where keys and vehicles are on the lot. This powerful combination helps prevent lost keys, reduce delays, and improve overall efficiency. With in-house research, development, programming, manufacturing, and support, KeyTrak delivers reliable solutions for dealerships of all sizes.

TSD

TSD Mobility Solutions is the leader in fleet management software and services. TSD designs and develops fleet mobility solutions for dealerships, manufacturers, public automotive groups, and rental car companies worldwide. Operating in 92 countries and six continents, the company helps over 16,000 dealerships and 3,000 car rental companies improve their operations daily. 

Auto Data Direct

For over 25 years, Auto Data Direct (ADD) has been the leading provider of real-time vehicle records and innovative solutions to dealers across the country. Simplify out-of-state titling and registration with VTR50. Available in all 50 states, VTR50 supplies dealers with a streamlined, easy-to-use system, along with the necessary paperwork and fees to title and register out-of-state vehicles.

Proton

Proton Dealership IT provides a comprehensive approach to security, including IT management, dealership cybersecurity, and compliance services. Together, these three components work to protect your network, your data, and your dealership from the growing risk of cyber threats and keep you running smoothly and productively.

Rey AI

Get clear answers, real insights, and the confidence to make complex decisions quickly with Rey, an AI automotive retail assistant, powered by Spark AI’s unified AI data layer. With Rey, you get action, not just answers, to make progress for your business.

AutoVision

AutoVision is an end-to-end inventory management suite that helps you maximize profit per vehicle by optimizing every step of your used inventory lifecycle.
When it comes to making informed stocking and inventory decisions, using the most accurate data available will help you navigate every step of a vehicle’s journey with a holistic approach. And it’s all done in a suite of tools that’s entirely customizable to your preferences and business needs.

Gubagoo

Gubagoo is the leading provider of chat and digital retailing for automotive dealerships. Now, it is introducing the industry’s first Unified Intelligence Engine (UIE) – Curator. Your dealership’s most valuable customer data has become siloed, conflicting, and unactionable. Curator brings together every type of data across a dealer’s ecosystem, normalizes and cleans it, creating a single, unique view of every customer.
Dealers partner with Gubagoo to offer a seamless retailing experience both online and in-store, combining cutting-edge tools with unparalleled customer engagement. Whether through live chat, text, or video, Gubagoo enables dealerships to connect with customers anytime, anywhere. With its award-winning solutions, you can move from an initial chat to a fully funded deal instantly, streamlining the customer’s buying journey.

Amplify Schedule

Monday, August 10
  • 11:30 a.m.–1:00 p.m. Check In
  • 11:30 a.m. Welcome Lunch
  • 1:00 p.m. Golf Outing
  • 6:00 p.m. Reception
  • 7:00 p.m. Dinner
Tuesday, August 11
  • 7:00 a.m. Breakfast
  • 8:00 a.m. Keynote: Reynolds Innovation Roadmap
  • 9:00 a.m. Expo Opens
  • 10:30 a.m. Automotive Amplifiers Contest Presentations
  • 11:30 a.m. Lunch and Keynote Session
  • 1:00 p.m. Workshops
  • 3:45 p.m. Automotive Amplifiers Contest Awards and Reveal

Don’t Miss Amplify 2026

Sign up to reserve your spot today. Spots are filling up fast and the deadline for one complimentary hotel room night is July 9, or until rooms are no longer available, whichever comes first. 
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Photos of the Park Hyatt Aviara

Accommodation Details

As an attendee of Amplify 2026, the night of August 10 will be covered by Reynolds and Reynolds. Any additional nights you choose to book will be at your own expense. Hotel rooms are available on a first-come, first-served basis and may sell out. The hotel room deadline is July 9 or until rooms sell out, whichever occurs first.
Attendees are also invited to enjoy the Arnold Palmer-designed course at the Aviara Golf Club during the Amplify golf outing. Golf spots are limited, so register quickly!
Discover. Grow. Connect. Amplify26

Don’t Miss Amplify 2026

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