Building trust with customers is essential, and the data from AutoVision allows us to show up with facts:
Used vehicles have been an ever evolving part of our business since the onset of COVID. With prices skyrocketing, limited used inventory, and fluctuations in new car availability, keeping up is a constant struggle.
Books go up and down as new cars fluctuate, so you can see swings in the thousands from one week to the next in pricing at the auction. If you don’t pass that information on to your client, they may just think you don’t know what you are doing, and they will go on to a dealership down the way.
Data is paramount. You need to know what you can hold on, and what you have to move quickly. You need to know what that trade-in you are looking at would be replaced for, and what you can sell it for after you get through service.
You take all this together and you can better go to your customers and give a good, thorough explanation of why your car is priced right, and (why it is) the right car for them.
