J.C. Lewis Automotive Group Boosts Service with Reynolds Integrated Telephone System

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“It was truly the missing link in our service department.”

Location
J.C. Lewis Automotive Group, GA
Contact
Ted Hershey, Customer Relations Manager

No More Guessing

As the Customer Relations Manager for three dealerships, customer service and the experience they have with us is my top priority.

Before we purchased Reynolds Integrated Telephone System, we used Mitel to manage our incoming and outgoing phone calls. It was extremely antiquated and not user-friendly at all. Calls were being dropped all the time and it didn’t provide any customer information, so we had no way of knowing who was calling into the dealership. We wanted to be able to provide better service to our customers so it didn’t take long for us to start looking for a new phone system.

Reynolds Integrated Telephone System was an easy choice because it was built to work with our Reynolds system. Having all our solutions work together allows the dealership to flow more seamlessly. It make us more professional because of the amount of customer information we have, even before the call is answered. When customers call our dealership, we don’t have to ask them questions they feel we should already know the answers to because all their information pops up right there in the Customer Information screen. Reynolds Integrated Telephone System is so user-friendly and has really improved our customer experience.

Solutions Used


Live Coaching, Call Recording, and Instant Results

I also really love the Manager Console because it allows me to see who’s on a call and listen in to make sure it’s being handled properly. If we’re listening to a live call and we hear an opportunity for an upsell that an advisor or sales rep may have missed, we’re able to message them right away and coach them through the call. This feature is a great training tool and has both saved and increased our upsells in the service department.

Reynolds Integrated Telephone System records calls which presents several opportunities. We’re able to go back and listen to previous calls, which helps not only coach staff, but also follow-up with our customers. I once had a customer upset because she didn’t think we called her back with information we promised. I was able to go back and listen to the recording of the message we left and play it back to prove we hadn’t forgotten about her. She apologized and completely changed her tone, and we were able to keep her as a happy customer.

In addition to improving the customer experience, Reynolds Integrated Telephone System has made our service advisors more efficient. They no longer spend 10 to 15 minutes making customer reservations. Now, it’s just the click of a button and a service appointment is made!

I would definitely recommend Reynolds Integrated Telephone System to another dealership. It’s been extremely valuable to us.

Related Resources

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Scranton Motors Sees Big Gains With Reynolds Phone System
<p>After years of frustration with multiple phone systems, Scranton Motors turned to Reynolds Integrated Telephone System and saw immediate improvements in customer experience, staff accountability, and operational harmony.</p>
Dealership Wide
Keep the Phone Ringing: Utilizing Your Phone System as Technology Evolves
<p>The last ten years have radically changed how you communicate with customers, but phone calls still rank #2 for customers&#39; preferred method. Check out these tips for getting the most out of your phone system.</p>
Testimonial
Bob King Automotive Group Streamlines Service Calls and Grows Revenue with Reynolds Integrated Telephone System
<p>With an average RO of $600, every call is an opportunity we can&rsquo;t sacrifice. Reynolds Integrated Telephone System helps us capitalize on more high-dollar service opportunities while managing the call flow.</p>

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