Bob King Automotive Group Streamlines Service Calls and Grows Revenue with Reynolds Integrated Telephone System

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“We set the appointment faster and get people off the phone, which makes our customers happy.

Location
Bob King Automotive Group, NC
Contact
Larry Cox, Sales and Service Support Manager

Instant Caller Information

We are a three-store group, and receive a lot of calls to our service department. Our advisors used to search for customer information during every phone call. They were then re-entering all information which was time-consuming and inefficient. GMC has had a big focus on improving phone processes so we knew we needed a more efficient phone system.

The implementation of Reynolds Integrated Phone System has improved our service processes. The customer’s information populates on the screen when they call in, so we don’t have to ask for it. Now we just verify the information which makes for a quicker, smoother process. We set the appointment faster and get people off the phone, which makes our customers happy.

Solutions Used


Insightful Reporting and Bigger Returns

Reynolds phone system records and logs our calls, which is helpful for training. Managers can listen to the calls and train newer employees on how to handle calls effectively. They can also make sure follow-up is taking place.

One of my favorite features is the reporting. The reports allow us to dig in and see what we are missing and where our weaknesses are. For example, I noticed we had an influx of calls every day between five and six o’clock. Based on the reports, we implemented service coordinators to take calls during that time. Now we are filling days up with appointments, which has improved our service business.

With an average RO of $600, every call is an opportunity we can’t sacrifice. Reynolds Integrated Telephone System helps us make proactive changes to capitalize on more of those high-dollar service opportunities while managing the call flow, providing so many benefits to our service department.

Related Resources

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Scranton Motors Sees Big Gains With Reynolds Phone System
<p>After years of frustration with multiple phone systems, Scranton Motors turned to Reynolds Integrated Telephone System and saw immediate improvements in customer experience, staff accountability, and operational harmony.</p>
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Keep the Phone Ringing: Utilizing Your Phone System as Technology Evolves
<p>The last ten years have radically changed how you communicate with customers, but phone calls still rank #2 for customers&#39; preferred method. Check out these tips for getting the most out of your phone system.</p>
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J.C. Lewis Automotive Group Boosts Service with Reynolds Integrated Telephone System
<p>Switching from an outdated phone system to Reynolds Integrated Telephone System transformed J.C. Lewis Automotive Group&#39;s customer service.&nbsp;</p>

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