NADA is an event unlike any other in the automotive industry. It’s the one week out of the year where the entire automotive world gathers under one roof — all ready to talk about what’s next. Innovations roll out, ideas collide, and thought-provoking conversations take place.
Each year, NADA feels less like a conference and more like a crystal ball showcasing the future of the industry. This time around, there seems to be an added level of excitement. Whether this excitement is thanks to advancements in AI or robotics, the energy heading into NADA is palpable.
Here are five must-see things you’ll want to catch at NADA:
1. A New Wave of AI Innovation
It’s not an exaggeration to say that 2025 has been the year of AI. Dealerships across the country are implementing the new technology and witnessing efficiency like never before. Companies are constantly looking to grow their AI products — and Reynolds is spearheading that growth in automotive retail.
As data becomes more valuable in our technology-driven world, we’re prioritizing AI solutions that use the cleanest, freshest data with
Spark AI, the industry’s only unified AI data layer. It facilitates intelligence in every department of your dealership and powers Reynolds’ ecosystem of AI tools to ensure accurate, up-to-date information. Each of the solutions under the Spark AI umbrella will be showcased this year, as well as Reynolds’
new AI assistant, built to drive smart, fast decision-making across your business.
2. Breakthroughs in Robotics
AI isn’t the only technology that’s leveling up this year. Robots have stepped onto the scene and are becoming an everyday reality. At NADA 2025, we debuted our autonomous parts delivery robot,
Relo, and its impact is being felt in dealerships. Parts delivery robots are maximizing technician productivity and minimizing downtime, all while creating a more productive service department workflow.
Relo raises the bar by integrating directly into your DMS. Instead of juggling multiple systems and vendors, you can manage dispatching and recalling parts delivery robots all from one place. NADA is the perfect opportunity to see Relo in action and learn about the potential efficiency gains for your dealership.
3. Cybersecurity at the Forefront
As digital solutions are adopted and more customer data is stored, it’s crucial that cybersecurity becomes top of mind for dealers. The summer 2024 cyberattacks opened our eyes to the realities of cyberthreats, and Reynolds is placing dealership cybersecurity at the forefront. We’re bringing our
Security Operations Center to the event to illustrate the resources and tools we use to keep dealerships protected and compliant.
4. Can’t-Miss Industry Conversations
One of the best parts of NADA is hearing the conversations between dealers, OEMs, and industry leaders. These conversations introduce the latest techniques for optimizing your dealership and set the tone for the year ahead.
Once again, the
Connected Podcast is returning to NADA! Our vice president of marketing, Greg Uland, will meet with leading voices across automotive retail to facilitate meaningful, industry-shaping conversations. Stay tuned for new insights and strategies coming out of the event!
5. The Latest Products and Integrations
NADA is one of the top events to discover powerful solutions, and Reynolds is leading the way with a myriad of products designed to make your day-to-day operations easier. From new personalized customer insights with CRM Advisor in
FOCUS to real-time visibility into your wholesale parts delivery with Parts Flex Logistics, we’re demonstrating how intelligence at every touchpoint can drive a better experience for your team and your customers.
There’s always a hustle and bustle at NADA — that’s what makes it so electrifying. Be sure to check out the Reynolds booth this year to gain insights into the future of automotive retail and hear about advancements created to boost your profitability.
