Experience the docuPAD® System

“My competition doesn't have this advantage.”

CrossRoads Automotive Group recognized the experience they were delivering to customers was tedious and not transparent. Customers put their guard up because they assumed the F&I manager was there to just take money from them. Plus, they were presented with a large stack of paperwork to sign. CrossRoads wanted to create a more welcoming, digital, and transparent experience for their customers.

After implementing the docuPAD system, customer experience changed immediately. Customers now feel comfortable coming into F&I and have the ability to shop for aftermarket products rather than being sold them. All documents are signed digitally and a complete deal is given to the customer on a USB. Customers are used to shopping in a digital environment, so CrossRoads has updated their processes and technology to reflect that. 

AJ Farnsworth

“PVR and product penetration have increased 20%.”

AJ Farnsworth | Director of Finance | CrossRoads Automotive