CrossRoads Automotive Group recognized the experience they were delivering to customers was tedious and not transparent. Customers put their guard up because they assumed the F&I manager was there to just take money from them. Plus, they were presented with a large stack of paperwork to sign. CrossRoads wanted to create a more welcoming, digital, and transparent experience for their customers.
After implementing the docuPAD system, customer experience changed immediately. Customers now feel comfortable coming into F&I and have the ability to shop for aftermarket products rather than being sold them. All documents are signed digitally and a complete deal is given to the customer on a USB. Customers are used to shopping in a digital environment, so CrossRoads has updated their processes and technology to reflect that.
“PVR and product penetration have increased 20%.”
AJ Farnsworth | Director of Finance | CrossRoads Automotive