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AddOnAuto to Showcase Latest Technology for Vehicle Accessories Sales at SEMA Show

AddOnAuto, the leading digital platform for vehicle accessory sales in automobile dealerships, continues to set the pace in automotive industry.

SEMA attendees invited to stop by the AddOnAuto booth #12861 in the North Hall

DAYTON, Ohio  — 

AddOnAuto, the leading digital platform for vehicle accessory sales in automobile dealerships, today announced plans to show its latest technology at the 2018 Specialty Equipment Market Association (SEMA) Show in Las Vegas.

“We recognize that automobile dealers today are under increasing profit pressures and also need to respond to the continued change in consumer expectations around buying and servicing a vehicle,” said Sidney Haider, vice president and general manager of AddOnAuto. “We’ve also seen how AddOnAuto can help dealers meet those retailing challenges, and so we’re pleased to be involved in the SEMA show again this year.”

Haider also noted that the consumer trend to personalize vehicles and transform “a car” into “my car” continues to be a driving force in accessories sales.

“The vehicle accessories industry has climbed from $30 billion in sales in 2011 to more than an estimated $43 billion market today,” Haider said. “It’s a broad, diverse market with consumer spending on vehicle accessories ranging from floor mats, window tint, and console organizers to body side moldings, remote start systems, and exhaust upgrades. Unfortunately for automotive dealerships, they are grabbing a very small percentage of that overall market.”

Most dealerships today don’t sell accessories, at least not efficiently and profitably.

Typically, accessories suppliers are fragmented; most of the information is in paper-based catalogues or a stand-alone electronic database; and, the entire process is disconnected from the dealership’s daily operating practices.

AddOnAuto consolidates the offerings of independent and OEM vehicle accessories suppliers and restylers into an interactive, searchable digital platform within the dealership.

AddOnAuto enables dealers to use an interactive screen to show customers how their vehicle would look with different accessory choices. At the same time, the AddOnAuto digital platform enables the dealership’s personnel to digitally track and manage the entire accessories process – from supplier to sale in the dealership to order fulfillment in the service department – all as part of the dealership’s ongoing operations.

Automotive Accessory Trends

Earlier this year, AddOnAuto published its 2018 Auto Accessories Trend Report: “New Trends. New Profits. Are you still doing business the way you’ve always done business?”

The Trend Report provides a snapshot of accessories sales trends compiled using 2017 sales data from 125 dealers representing 34 brands across all regions of the U.S. All the dealers use AddOnAuto.

  • Together, these dealerships sold approximately $56 million in accessories, with a total profit of more than $31 million.
  • Averaged across the 125 dealerships, accessories sales amounted to nearly a $500,000 increase in revenue and a $250,000 increase in profit for each dealership.
  • And, serving almost 67,000 customers, these dealers delivered an average of $836 per customer in accessories sale transactions and $468 per customer in accessories profits.

Haider concluded: “We have seen AddOnAuto deliver measurable results and provide a new profit center for dealerships. It’s also a proven way to deliver a unique, rewarding consumer experience that helps set a dealership apart.”

2018 Auto Accessories Trend Report

For a copy of the 2018 Auto Accessories Trend Report, click here.

About AddOnAuto

AddOnAuto, a Reynolds and Reynolds Company, is the automotive industry’s leading accessories sales solution and the world’s first digital automotive dealer-supplier network for real-time catalog, pricing, and product updates on one platform. AddOnAuto is a complete business and technology ecosystem connecting retailers, consumers, manufacturers, and dealers. AddOnAuto makes buying and selling accessories more efficient, more effective, and more profitable for everyone involved. (

About Reynolds

Reynolds and Reynolds is a leading provider of automobile dealership software, services, and forms to help dealerships deliver better business results and transform the customer experience. The company is headquartered in Dayton, Ohio, with major operations in Houston and College Station, Texas, and Celina, Ohio.


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Thomas Schwartz

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Dayton, Ohio 45430

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