Variable Operations

Rewriting the Variable Playbook

From showroom to screen, the way customers buy cars is evolving, and their expectations have changed. Amplify attendees learned practical strategies to increase their variable profitability and saw the latest software advancements paving the way for easier, more efficient vehicle sales.

Inviting Innovation eBook Cover, breakout session video thumbnail, and FUEL blog

Looking to dig deeper into the future of variable operations?

Discover practical insights focused on driving innovation in variable operations delivered straight to your inbox through the Variable Ops Resource Pack. Along the way, you’ll see the strategies forward-thinking dealerships are using to stay ahead and receive in-depth recaps of our Amplify variable ops workshops with actionable next steps and session recordings. You’ll also get exclusive access to our eBook, Inviting Innovation: Variable Operations, and a collection of additional resources curated for you and packed with takeaways you can start using right away.

Workshops Designed to Drive Innovation

Get the full workshop recordings and more when you sign up for the Variable Ops Resource Pack.

Elevate the Customer Experience with Data-Driven Personalization

Alex Spidare, product manager for FOCUS, showed how your dealership can turn customer data into meaningful, personalized experiences. He spotlighted two key tools: Unified Customer Profile, which connects customer data across the dealership group, and CRM Advisor, a new AI feature that surfaces insights, talking points, and ready-to-send messages tailored to each customer. With the right data in hand, personalization gets easier and more impactful.

Unify Your Data for Faster Sales

Chris Martinez, Curator specialist at Gubagoo, delivered a fast-paced session on how your dealership can turn scattered data into smarter, more efficient sales strategies. He introduced Curator as more than just a customer data platform, showing how it brings together data from across your systems into one actionable view. With functions like audience activation, ID resolution, and AI-driven messaging, Curator automatically identifies customer behavior and triggers timely, relevant outreach. Chris also demonstrated how Curator helps clean and enrich your data, track marketing performance in real time, and feed insights directly into sales workflows. The bottom line? When your data works together, your team can too.

AutoVision: Raising the Vehicle Management Stakes

AJ McGowan, president and co-founder of AutoVision, took aim at outdated inventory metrics and made the case for a smarter, more precise approach. He showed how dealers can move beyond broad averages by looking at key factors like engine type, fuel compatibility, and days-to-sell. He also pulled back the curtain on Avery, AutoVision’s AI assistant, which analyzes the data and recommends what to stock, how to price it, and where it will move fastest. Avery is revolutionizing inventory management for dealers across the country.