Managed Customer Database Platform
Discover the difference accurate, actionable data makes.
Your customers are savvy. They expect personalized, relevant interactions with your dealership, ones that offer value when and where they need it. That can be difficult to consistently deliver when all of your customers have different interests, needs, and experiences with your brand.
Made specifically for your marketing strategy, the Reynolds Managed Customer Database Platform (CDP) helps you reach the right customers with the right message for them. Our marketing specialists enhance your dealership’s DMS records with demographic, behavioral, and transactional data, giving you a complete picture of your audience.
Benefits of Managed CDP
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Guided
Work with our marketing experts to ensure your database is properly managed and your goals are met through best practices.
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Insightful
Enhance your DMS data with demographic, behavioral, and transactional data for a more complete picture of your audience.
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Efficient
Eliminate wasted time, effort, and money spent on mis-targeted messages and other ineffective marketing practices.
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Refined
Send precisely targeted messages by segmenting your customers into distinct profiles based on their behaviors and needs.
What can you experience:
“Our customer database is the most valuable asset of our store. Combining our data and theirs, Reynolds knows what we should do to make sure our customers get the most out of their cars.”
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