Keeping Service Moving at Zimbrick Honda and Zimbrick Honda Service Center

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Service kiosks at Zimbrick Honda and Zimbrick Honda Service Center move customers through check-in quickly, keeping the service drive clear and allowing the team to focus on top-quality service.

Location
Zimbrick Honda Service and Zimbrick Honda Service Center, Madison, WI.
Contact
Rich Baker, Service and Parts Director

The Problem

Before the service kiosks were installed, long wait times during peak service arrival periods were a concern—both for scheduled appointments and unexpected drive-ins.
Customers had to wait their turn to check in with a service representative, making it difficult to keep the process running smoothly while meeting expectations for efficiency and timeliness.

Solutions Used


The Solution

Service kiosks were installed primarily to support our service advisors during peak traffic periods.
While we value face-to-face interactions and building strong staff–customer relationships, we also recognize the importance of exceeding expectations for timeliness and respecting our customers’ time in every situation.
Depending on the day’s workflow, GoMoto kiosk check-ins can account for more than 20% of total daily appointments. Kiosks also help manage drive-in service requests by providing accurate, first-come, first-served arrival time stamps.
Training the team was straightforward, and with proper setup, kiosk usage is seamless and intuitive for customers.
We’re now able to check in multiple customers quickly, capture required signatures and contact information efficiently, and allow customers to continue with their day, reducing delays and minimizing stress for both staff and guests.
“For me, it’s not about making our job easier; it’s about making the customer’s life easier.  The service kiosk helps us do that.”

Related Resources

Parts and Service
Technology Trends: Self-Service Kiosks
<p>Self-service technology helps service departments deliver the level of digital convenience customers expect today.</p>
Parts and Service
Late adopters are embracing kiosks, are you prepared?
<p>I am a self-proclaimed late adopter. I have the same &ndash; or had the same &ndash; late-adopter mentality for kiosks too. Until recently. So what does any of this have to do with your dealership? Well, the first thing is that consumer behavior has changed.</p>
Parts and Service
Kiosks and Service Advisors: The Perfect Pair
<p>Kiosks and service advisors are not working against each other. In fact, dealerships who utilize kiosks see the best results when the two work together, each operating in their own role in a service department.</p>

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