We know what they are – Pride, Envy, Gluttony, Lust, Anger, Greed, and Sloth – but how do they apply to dealership marketing?
While you may not be able to lower gas prices, your service drive has all the tools to make sure that your customers’ vehicles are running as efficiently as they possibly can, creating savings in the long run.
There are currently over 50 million cars on the road in the U.S. with an open recall. With both safety and liability on the line, how should your dealership handle open recalls?
In a continuation of our alphabet series, we’ll cover the final letters to ensure that your dealership’s marketing plan has everything it needs to create a comprehensive marketing strategy.
When fully autonomous vehicles flood the market, the auto industry will forever change. There is one important question: how can dealerships capitalize on these new opportunities?
When searching for the best techs for your service drive, it's important to consider what makes their job challenging and how you can make it better. To get started, let's look at their three biggest challenges.
For months now, low vehicle inventory has challenged dealers to think outside the box. Creativity is surely welcomed, but let’s not forget about the basics. A mix of both is the perfect storm.
What’s the key to unlocking long-term profitability? Increasing the lifetime value of customers coming to your dealership. The place to do that is not in the showroom, where revenue can fluctuate wildly month to month, but in the financial backbone of the dealership: the service department.
There are consistent, essential elements of dealership marketing that you can use more or less of to get your desired results—they’re the ABC’s to any successful marketing plan.
Using videos to help build brand awareness and increase sales has been a strategy that’s proven successful for many dealers, but how do you know if your dealership is utilizing video content to the best of its ability?
