It’s hard to believe we just wrapped our third annual Reynolds Retail Summit. Every year, I’m struck by how this event continues to grow in size and substance. I’m deeply grateful to the dealers who make the trip from across the country, giving us their time, energy, and trust.
What makes Amplify so meaningful goes beyond what we bring to the stage — it’s what we hear from you. The real value comes from the conversations about the challenges you’re facing, the wins you’re seeing, and the ways you’re navigating a retail landscape that’s changing faster than ever.
This year’s keynote session set the tone early: meaningful progress comes when we focus not just on innovation, but on impact. That idea was at the heart of our unveiling of Rey AI, an intuitive command center for smart, fast decision-making designed to help dealers simplify the complex, streamline their operations, and give time back to the people who need it most. It’s not about chasing technology for technology’s sake. It’s about enabling great work at every level of the dealership.
While we brought some exciting things to the table, the real standouts were the stories we heard from you. During the Automotive Amplifiers Contest presentations, dealership employees from across the country shared real examples of creative problem-solving and bold thinking that are driving results on the ground. Your stories inspire and push us to keep building tools that truly make a difference.
We’re at a turning point in automotive retail. The dealerships that lean into that change, embrace new ideas, and experiment with the right new tools are the ones that will shape what comes next. And at Reynolds, we’re committed to walking alongside you every step of the way.
We’re already looking forward to what next year brings. I was amazed at how quickly the spots for this year’s event filled up. You can visit
reyrey.com/amplify to sign up for early registration for Amplify 2026.
