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<!-- wp:reyrey-js/list-item {"content":"Video promotions are both fun and extremely effective."} /-->
<!-- wp:reyrey-js/list-item {"content":"Videos that answer your shoppers questions are great additions to have."} /-->
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<div class="wp-block-reyrey-js-column"><!-- wp:reyrey-js/paragraph {"content":"Dealerships have always created great video content—from early television commercials to modern day YouTube Advertising campaigns. Using videos to help build brand awareness and increase sales has been a strategy that’s proven successful for many dealers, but how do you know if your dealership is utilizing video content to the best of its ability?"} /-->
<!-- wp:reyrey-js/paragraph {"content":"The average person is watching roughly \u003ca class=\u0022ext\u0022 aria-label=\u0022(link is external)\u0022 href=\u0022https://www.wyzowl.com/video-marketing-statistics/\u0022 target=\u0022_blank\u0022 rel=\u0022noopener noreferrer\u0022\u003e19 hours\u003c/a\u003e of video content each week, a number that has been steadily increasing year by year. Whether your dealership is able to create its own videos, or you turn to services that \u003ca href=\u0022/solutions/database-marketing\u0022 target=\u0022_self\u0022 data-entity-reference=\u0022{\u0026quot;id\u0026quot;:\u0026quot;5130\u0026quot;,\u0026quot;title\u0026quot;:\u0026quot;Database Marketing (en:5130) [Solution Page - Refresh]\u0026quot;,\u0026quot;type\u0026quot;:\u0026quot;solution_page\u0026quot;,\u0026quot;entityType\u0026quot;:\u0026quot;node\u0026quot;,\u0026quot;lang\u0026quot;:\u0026quot;en\u0026quot;,\u0026quot;url\u0026quot;:\u0026quot;/solutions/database-marketing\u0026quot;}\u0022\u003ecreate professional quality content for you\u003c/a\u003e, adding video to your marketing strategy can prove beneficial to dealerships of any size. If you’re not sure where to start, here are four types of video content that can help achieve your dealership’s specific goals:"} /-->
<!-- wp:reyrey-js/heading {"text":"Promotional Content","level":4} /-->
<!-- wp:reyrey-js/paragraph {"content":"Not only is video a fun medium for your dealership’s promotional content, but it’s also an effective one. \u003ca href=\u0022https://www.wyzowl.com/video-marketing-statistics/\u0022 target=\u0022_blank\u0022\u003e86 percent\u003c/a\u003e of marketers report that video content has helped them generate more leads, while a solid 81 percent share that video has brought a direct increase to their sales."} /-->
<!-- wp:reyrey-js/paragraph {"content":"Advertising your newest vehicle model, a sale going on in the service drive, or even a special event is a great opportunity to incorporate a video or two into your marketing mix."} /-->
<!-- wp:reyrey-js/paragraph {"content":"Be careful, though. You want more of your content to be helpful than promotional."} /-->
<!-- wp:reyrey-js/heading {"text":"Information","level":4} /-->
<!-- wp:reyrey-js/paragraph {"content":"Do you find that a lot of your customers come to the dealership with the same questions about your cars or services? You may have a great opportunity for an informative video. \u003ca href=\u0022https://www.wyzowl.com/video-marketing-statistics/\u0022 target=\u0022_blank\u0022\u003e73 percent\u003c/a\u003e of consumers agreed they would prefer to watch a short video to learn more about a product or service."} /-->
<!-- wp:reyrey-js/paragraph {"content":"Maybe your dealership needs a video tutorial to help walk less tech-savvy customers through how to schedule an appointment with your service drive online. Maybe it would be helpful to post a video explaining what certain dashboard lights indicate so your customers better understand the level of urgency they need to take when getting repairs. As long is your video answers relevant questions that your customers have, it could be a great addition to your online content."} /-->
<!-- wp:reyrey-js/heading {"text":"Reviews, Test Drives, and Demonstrations (Oh My)","level":4} /-->
<!-- wp:reyrey-js/paragraph {"content":"When consumers are in the market for a new car, they do an incredibly large amount of online research, often looking for information that gives them the ‘feel’ of the car they’re considering. This includes test drives for cars of a particular year and model, reviews from current owners of that vehicle, and demonstrations of how to use any new or enhanced features."} /-->
<!-- wp:reyrey-js/paragraph {"content":"Your dealership can help these consumers in their buying process by providing this kind of content, or by sharing helpful videos made by other creators. To promote a specific new vehicle, you could create or share a recorded test drive or video explaining the features that vary by trim level. Consumers find this content helpful too—\u003ca href=\u0022https://www.thinkwithgoogle.com/marketing-strategies/video/auto-video-s…\u0022 target=\u0022_blank\u0022\u003e64 percent\u003c/a\u003e of video-watching shoppers say these types of videos could convince them to buy a car without ever test driving it themselves."} /-->
<!-- wp:reyrey-js/heading {"text":"Viral Trends","level":4} /-->
<!-- wp:reyrey-js/paragraph {"content":"Remember the ALS Ice Bucket Challenge? If that era of the internet taught businesses anything about video content, it’s that viral trends are not only fun to join in on, but they can benefit others at the same time."} /-->
<!-- wp:reyrey-js/paragraph {"content":"People are \u003ca class=\u0022ext\u0022 href=\u0022https://www.wyzowl.com/video-marketing-statistics/\u0022 target=\u0022_blank\u0022 rel=\u0022noopener noreferrer\u0022 aria-label=\u0022(link is external)\u0022\u003etwice as likely\u003c/a\u003e to share videos than any other type of content, including social posts, blog articles, or even web pages. Joining in on the right viral trend can help your dealership build and maintain brand awareness in a fun and unique way. Video is supposed to be a fun medium, and you can touch on that in a variety of ways, from your sales team wanting to try a TikTok dance to promoting a local event using a trending audio or hashtag."} /-->
<!-- wp:reyrey-js/paragraph {"content":"The possibilities are almost endless when it comes to using video content to support your dealership’s specific goals. Whether you are creating custom content on your own, looking for the help of \u003ca href=\u0022/solutions/database-marketing\u0022 target=\u0022_self\u0022 data-entity-reference=\u0022{\u0026quot;id\u0026quot;:\u0026quot;5130\u0026quot;,\u0026quot;title\u0026quot;:\u0026quot;Database Marketing (en:5130) [Solution Page - Refresh]\u0026quot;,\u0026quot;type\u0026quot;:\u0026quot;solution_page\u0026quot;,\u0026quot;entityType\u0026quot;:\u0026quot;node\u0026quot;,\u0026quot;lang\u0026quot;:\u0026quot;en\u0026quot;,\u0026quot;url\u0026quot;:\u0026quot;/solutions/database-marketing\u0026quot;}\u0022\u003ea dedicated production team\u003c/a\u003e, or simply interested in sharing content from others, utilizing videos can help your dealership increase engagement levels and drive profits across a variety of online platforms."} /--></div>
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