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<!-- wp:reyrey-js/list-item {"content":"The fearsome consequences of missed recalls."} /-->

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<div class="wp-block-reyrey-js-column"><!-- wp:reyrey-js/paragraph {"content":"It’s the time of year when we start watching horror movies and going to haunted houses, yet nightmares can occur year-round in the automotive industry. Did you know that \u003ca href=\u0022https://www.recallmasters.com/sor/\u0022 target=\u0022_blank\u0022\u003eone in four\u003c/a\u003e vehicles on the road have an open recall? While recalls protect customers, they can be frightening for your dealership when they’re missed. With over \u003ca href=\u0022https://www.nhtsa.gov/sites/nhtsa.gov/files/2024-03/NHTSA-2023-Annual-R…\u0022 target=\u0022_blank\u0022\u003e39 million people\u003c/a\u003e affected by recalls in 2023, there is a spooky amount of room for error."} /-->

<!-- wp:reyrey-js/paragraph {"content":"Here are three scares to avoid when it comes to recalls:"} /-->

<!-- wp:reyrey-js/paragraph {"content":"\u003cspan class=\u0022RR-Font-Weight Bold\u0022\u003eHorrifying Information Gaps\u003c/span\u003e"} /-->

<!-- wp:reyrey-js/paragraph {"content":"Limited data and a system that doesn’t automatically check your inventory for recalls can leave you in a nerve-racking place. For instance, your store could miss a stop-sale before a vehicle’s sold, opening the door for legal trouble. Or you could jump the gun on recall appointments before you have all the necessary information or parts. This can lead to a trail of unhappy customers and technicians."} /-->

<!-- wp:reyrey-js/paragraph {"content":"\u003cspan class=\u0022RR-Font-Weight Bold\u0022\u003eTerrifying Penalties\u003c/span\u003e"} /-->

<!-- wp:reyrey-js/paragraph {"content":"In August, the number of vehicles with a “Do Not Drive” recall jumped nearly \u003ca href=\u0022https://www.carfax.com/blog/urgent-recalls\u0022 target=\u0022_blank\u0022\u003e80% due to a recall\u003c/a\u003e for several Ford, Lincoln, Mercury, and Mazda vehicles. What if this recall notice got “lost in the shuffle”, you sold one of the impacted vehicles, and the customer was injured due to the recall? On the minor side, your reputation could be damaged by being associated to this recall miss. On the major side, your dealership could be sued by the customer for selling them the vehicle without informing them of the risk and you’ll be subject to fines and penalties from your OEM, the state, and the federal government."} /-->

<!-- wp:reyrey-js/paragraph {"content":"All OEMs state that selling a stop-sale vehicle violates federal law. Dealerships that sell these vehicles can face payments of up to $6,000 per violation for each vehicle. Selling these vehicles may also lead to a violation of your franchise agreement with your OEM, and repeated offenses could result in termination of the agreement. With more than \u003ca href=\u0022https://abcnews.go.com/US/car-recalls-experts-weigh/story?id=107078818#…\u0022 target=\u0022_blank\u0022\u003e1,000 vehicle recalls\u003c/a\u003e per year in the US, are you willing to face these fearsome fines?"} /-->

<!-- wp:reyrey-js/paragraph {"content":"\u003cspan class=\u0022RR-Font-Weight Bold\u0022\u003eSpine-Chilling Loss of Business\u003c/span\u003e"} /-->

<!-- wp:reyrey-js/paragraph {"content":"Every interaction with a customer is a chance to build loyalty. The number one way to ruin that opportunity is to become the monster in your customer’s recall story. Say you’re involved in a lawsuit, sell a defective vehicle, or simply aren’t transparent with the customer on the recall. Any of these can add up to angry customers and loss of business. Customer’s talk to each other, especially when it comes to bad experiences. Not only will they not come back, but they will deter others from your dealership both in service and sales."} /-->

<!-- wp:reyrey-js/paragraph {"content":"\u003cspan class=\u0022RR-Font-Weight Bold\u0022\u003eTreat Your Dealership to Recall Knowledge\u003c/span\u003e"} /-->

<!-- wp:reyrey-js/paragraph {"content":"Manually checking VINs takes extra time and leaves you in a difficult spot. Whether a recall is mandatory or voluntary, knowledge is power. A \u003ca href=\u0022/solutions/vehicle-management/recall-management\u0022 target=\u0022_blank\u0022 data-entity-reference=\u0022{\u0026quot;id\u0026quot;:\u0026quot;4530\u0026quot;,\u0026quot;title\u0026quot;:\u0026quot;Recall Management - Refresh (en:4530) [Product Page - Refresh]\u0026quot;,\u0026quot;type\u0026quot;:\u0026quot;product_page\u0026quot;,\u0026quot;entityType\u0026quot;:\u0026quot;node\u0026quot;,\u0026quot;lang\u0026quot;:\u0026quot;en\u0026quot;,\u0026quot;url\u0026quot;:\u0026quot;/solutions/vehicle-management/recall-management\u0026quot;}\u0022\u003ecomprehensive recall management solution\u003c/a\u003e gives your dealership actionable data whether it’s in accounting, sales, or service. Better recall data leads to better decision making. Better decision making keeps your dealership and customers safe and happy."} /--></div>
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