Affiliated Companies

Reynolds partners with Naked Lime Marketing to generate additional dealership business. With real data and automotive experts to interpret it, Naked Lime delivers precisely targeted messages everywhere customers go online, driving more website traffic that turns into foot traffic. Dealers can reach customers at any point in the sales and service cycle with a partner that manages their website, social media, digital advertising, online reputation, equity marketing, email and direct mail marketing, and more.

Reynolds works with Callbright to provide dealers with real-time telephone communication management delivered through web-based tools built on cutting-edge technologies. Callbright’s tools track advertising effectiveness, record and monitor calls, and send broadcast messages to help dealers optimize their marketing investments and enhance customer relationships.

Reynolds and GoMoto have partnered to bring self-service kiosks to your service drive. GoMoto streamlines the check-in and check-out process for customers without sacrificing profits for the dealership. Dealers can reduce customer wait times, collect accurate customer information, and improve upsell rates by showing service packages to every customer.

Reynolds works with The Appraisal Lane to provide trade-in solutions delivered through a live community of expert appraisers. In addition to providing car buyers with individual appraisals on their vehicles, The Appraisal Lane works with dealers to appraise trades in 15 minutes or less and backs every appraisal with a guaranteed cash offer. By taking the guesswork out of appraisals, The Appraisal Lane makes it easy to close more retail deals, source inventory, and trade vehicles.

Reynolds partners with ReconTRAC to provide dealers with a fully customizable reconditioning software built to work with their current process. ReconTRAC automates dealership’s reconditioning workflow, providing managers with complete insight on the full reconditioning process and reducing cycle times up to 50%. With ReconTRAC, dealers can see every step of their reconditioning process in real time, prevent bottlenecks that hold up their process, minimize used car holding costs, and get vehicles out on the lot faster.