For years, the sales process has started online. Fast forward to today’s accelerated world where consumers expect more aspects of the typical car sale to take place remotely. There's a list of challenges with these expectations:
- You can't guarantee the trade valuation until your used car manager sees the vehicle.
- You need to manually confirm what rebates and incentives the customer and vehicle qualify for, regardless of what they saw online.
- When you reach a deal, you have to recreate it in the DMS to move it to F&I.
- To accept a deposit, you have to write down the customer's credit card information and manually process it.
The entire online to in-store experience has to be convenient, consistent, and accurate.