Chevrolet of Montebello was using CDK's DMS and was experiencing tremendous inefficiencies. The dealership had to integrate multiple vendors for simple functions like desking, CRM, and running credit. Chris Teague, the dealer principal, realized integration wasn't the answer. He needed to replace manual steps with technology that would provide easy, intuitive processes.
He completed a process analysis with Reynolds and Reynolds and found untapped areas for efficiency and profitability. He looked at CDK's latest system but quickly realized Reynolds Retail Management System was the only way to truly deliver results with a digitized system.
