2022 Accessories Trend Report

Industry Snapshot

Accessory Trends

Key Growth Drivers

Read the Full Report

About the 2022 Accessories Trend Report

Accessories sales are proving to be a new profit center in dealerships across the country, demonstrating both steady growth leading up to the pandemic and signs of continued, and even accelerated, growth post-pandemic. Read the full report to learn more about trends like:

Top accessory sellers.
Accessory opportunities by region and vehicle type.
Key growth drivers like vehicle personalization and consumer optimism.

^{Industry Snapshot}

Automotive accessories make up a large market even factoring in the economic impact of the pandemic, which caused initial market value projections to drop 13% from $46 to $41 billion. However, the accessory market bounced back throughout 2020 and saw the following results:

The accessory market is worth nearly $49 billion.

Dealerships currently capture 14% of the $49 billion accessory market.

Current projections have the accessory market worth $55 billion by the year 2024.

Where does this leave dealers? With an unparalleled opportunity for growth and the creation of a new profit center in the dealership.

^{Accessory Trends}

In 2021, tire and wheel accessories topped the charts for most-sold accessories across both new and pre-owned vehicles nationwide, followed by protection products and floor mats, which perform well every year since floor mats are an inexpensive and easy way to protect a vehicle.

Interior accessories and cosmetic and utility features were among the most popular categories of accessories regardless of region, with floor mats topping the charts in all but the Mid-Atlantic and Western regions. Driver assist products emphasizing safety and convenience (radar detectors, alarms, remote starters, etc.) performed well in the West, Northeast, and Mid-Atlantic regions.

^{Key Growth Drivers}

Vehicle Personalization

Increasing used vehicle personalization represents one of two key growth opportunities for accessory sales in 2022. As the global chip shortage has suppressed new vehicle production and squeezed dealership inventories, the most common consumer behaviors observed are:

Consumers buying used and improving those vehicles with accessories.
Consumers buying new vehicles in a lower-level trim due to lack of available inventory, then accessorizing to acquire sought-after features.

Because of this shift in focus to customizing current vehicles, the number of accessory sales for used vehicles is expected to grow over the next few years.

Consumer Optimism and Excitement

Consumer excitement is growing for several new models and first time releases. Manufacturers are increasing marketing and branding efforts for new models like the Ford Bronco, GMC Hummer EV, Jeep Renegade, and others. The Bronco alone will feature hundreds of accessory options.

Other trends like an increase in travel and vacationing, as well as niche outdoor activities such as overlanding, increased demand for vehicle customization.

^{The AddOnAuto Impact}

The best way to capture this market is to use a tool that enables early engagement and keeps the focus on the individual customer and their unique accessory needs and desires.

AddOnAuto, an in-dealership digital, interactive platform, will empower your business to capitalize on the growth opportunities inherent to accessory sales through:

Interactive presentations.
Industry connections to start selling aftermarket accessory products.
A dedicated accessory consultant to assist with process, training, and continued improvement.

Check out the 2022 Accessories Trend Report to Learn More

You've had a small glimpse of the 2022 trends and what they mean for your dealership. Download the full report to get a complete view of the market conditions and how your dealership can turn accessory selling into a new profit center.

What’s next

After clicking submit, a specialist will contact you shortly to discuss your needs. We value your privacy and will not share your information with other third-party providers.

Prefer to call?

Sales: 800.767.7879

Document Services: 800.344.0996

POWER Support: 800.999.6348

Technical Assistance Center: 800.767.0080