Reynolds and DealerOn Team Up to Elevate Dealerships’ Omnichannel Presence
The Reynolds and Reynolds Company and DealerOn, a leading provider of websites and sales and marketing enablement technology for automotive dealerships, today announced an integration to elevate dealerships’ online presence.
Through development efforts under this partnership, dealers will have the opportunity to enhance their holistic view of the consumer. Behavioral website data will be able to be incorporated into the single customer record in the Reynolds Retail Management System, including the DMS, the CRM, and Virtual Retailing.