Reynolds Opens Registration and Announces Dates for Its Annual Retail Summit: Amplify 2026
Advancements with Reynolds AI Agent, Rey, will take center stage this August at the Park Hyatt Aviara in Carlsbad, California, just outside of San Diego
DAYTON, Ohio
Mar 10, 2026
Reynolds and Reynolds announced today registration for Amplify 2026 is open. The annual two-day event will be held August 10-11 at the illustrious Park Hyatt Aviara Resort in Carlsbad, California.
At the summit, dealers and their staff can experience cutting-edge advancements in Reynolds’ agentic AI assistant Rey, along with the latest innovations created to help them stay competitive in a rapidly evolving market. Attendees will have access to detailed workshops, expert-led panels, and exclusive opportunities to network with peers and industry leaders.
“Amplify continues to grow year after year, and we are thrilled to bring it to the West Coast this August,” said Chris Walsh, president and acting CEO of Reynolds. “It’s the perfect setting to experience our latest innovations, share perspectives, and learn from one another in a collaborative environment.”
Kicking things off this year will be the annual golf outing at the Park Hyatt Aviara, followed by a can’t-miss reception and dinner. The following day, attendees will hear from experts across the industry through keynote sessions and workshops focused on strategies to enhance performance and deliver extraordinary results.
Additionally, Reynolds will once again hold the finals of its Automotive Amplifiers Contest at Amplify. This is an opportunity for anyone at the dealership to shine and be recognized for the creative ways they solve problems and drive innovation at their dealerships. A full description of the contest, its rules, and prizes will be announced soon.
“Never has there been a more exciting time to be in the retail automotive business,” concluded Walsh. “With the leaps and bounds we are making in artificial intelligence and our agentic AI assistant Rey, we are at the forefront of transformation. Understanding the scope of what is now possible, and how it can make or break the dealership, has never been more important for dealers.”
More information about the event and how to register can be found at reyrey.com/amplify.
About Reynolds
Reynolds and Reynolds is the leading provider of automobile dealership software, services, and forms to help dealerships deliver better business results and transform the customer experience. The company is headquartered in Dayton, Ohio, with major U.S. operations in Houston and College Station, Texas, Tampa, Florida, and Celina, Ohio, as well as operations in Canada, the U.K., and Europe. (www.reyrey.com)