2026 Automotive Amplifiers Contest Entry Window Closing Soon
Annual contest highlights dealership innovation and impact, powered by Reynolds and Reynolds’ commitment to forward-thinking solutions
DAYTON, Ohio
Jun 11, 2026
The Reynolds and Reynolds Company is reminding dealership professionals that the deadline to submit entries for the 2026 Automotive Amplifiers Contest is approaching quickly, with submissions closing June 22.
Now in its third year, the contest continues to spotlight innovative ideas from dealership personnel across the United States. Open to all roles and independent of technology platforms, the contest reinforces Reynolds’ commitment to helping dealerships modernize operations, improve the customer experience, and drive measurable results through innovation.
“Innovation is at the core of how dealerships stay competitive and deliver better outcomes,” said Chris Walsh, president and acting CEO of Reynolds. “Automotive Amplifiers is about recognizing individuals who are not only adapting to change, but actively shaping the future of retail automotive through smarter processes, better engagement, and continuous improvement.”
Contest participants are encouraged to submit best practices that enhance efficiency, strengthen customer relationships, or unlock new revenue opportunities. Finalists will be invited to present their ideas at Reynolds Retail Summit: Amplify 2026, where collaboration and knowledge-sharing take center stage.
Past participants have emphasized the power of collaboration and shared learning in driving meaningful improvements within their dealerships—from digitization initiatives to process optimization and customer engagement strategies. These insights reflect a broader industry shift toward connected, data-driven operations that Reynolds solutions are designed to support.
Entering the contest is simple. Participants can submit their ideas online via the Automotive Amplifiers Contest page. Finalists will present their best practices at Amplify 2026, where they will engage with peers, industry leaders, and independent judges.
Five finalists will receive a VIP experience at the summit, including travel, accommodations, and full access to workshops and sessions. Two winners will receive a $5,000 charitable donation in their name, along with recognition for their contributions to advancing dealership innovation.
“We know there are individuals in every dealership who are driving real change,” Walsh added. “Automotive Amplifiers gives them a platform to share their ideas, inspire others, and accelerate innovation across the industry.”
For more information, or to join, visit the contest website here.
About Reynolds
Reynolds and Reynolds is the leading provider of automotive dealership technology, award-winning support, and document services. With its Spark AI Unified Data Layer backed by decades of leading innovation, Reynolds is advancing artificial intelligence and robotics to help dealers better engage consumers, drive more efficient operations, and increase profitability. The company is headquartered in Dayton, Ohio, with major U.S. operations in Houston and College Station, Texas, Tampa, Florida, and Celina, Ohio, as well as operations in Canada, the U.K., and Europe. (www.reyrey.com)