West Point Lincoln | Reynolds Marketing Testimonial | Carlos B. Fraifeld

As the Internet Director for one of the largest standalone Lincoln dealerships in the country, how we’re seen and perceived online is important to us. When Lincoln changed direction about six years ago, our customers’ expectations went up. And because their expectations are higher, so are West Point Lincoln’s.

Our marketing with Reynolds and Reynolds has been right there with us. They’re like an extension of our store because they know exactly what we want and how we want it.

What makes marketing with Reynolds work for us really well is not only the integration with Contact Management, Reynolds Integrated Telephone System and ERA-IGNITE, but the fact that we’re always dealing with the same group of people. The continuity of having the same group of people you’re working with is one of the best assets Reynolds has to offer.

There was a competitive marketing company that came to us pitching a marketing piece. I gave them a similar piece Reynolds had produced for us and I told them, “This is why I don’t give you my business, they understand what our goals are and the quality of work that we require.”

Reynolds’ Targeted Marketing offers a great asset by how it integrates with our CRM, DMS, and other systems. It puts everything under one umbrella.

If another dealership reached out to me and asked about my experience or what my results have been like, I’d ask them why they’ve waited so long. It’s money well-spent.