Pablo Di'Paola | Service Director | East Madison Toyota | Service Price Guides

Before we implemented Service Price Guides (SPG) at our dealership, we used ASR Pro and the Mitchell Labor Time Guide. Neither worked well. We often had to look for customer estimates in several different places, creating more work and wasting time. It was a nuisance doing everything twice. With SPG, estimates are automatically saved to the RO and can be accessed in one click.

SPG allows me to build in our parts matrix, hard-set certain labor ops, and mark-up prices to protect effective labor rate. We’re able to set the right controls so managers can adjust pricing in the menu – a feature I really enjoy.

If you compare our effective labor rate before SPG to our effective labor rate now, it has increased $14, and our hours per RO and gross profit per RO have increased 5% across the board.

SPG also gives us a competitive advantage in our market by creating a consistent and transparent experience for our customers. Customers are able to call in, talk to an advisor, and know they will get the same price if they call in later and talk to someone else. SPG ensures clarity for every customer because the data is saved to their record. That puts us way ahead of our competitors.

My advice for dealers is to invest in a pricing solution that is built to work with your DMS. In my experience, SPG is the best way to do that. It makes the process faster and cleaner, providing a better customer experience. Service Price Guides is a no-brainer.