Ourisman Chevrolet of Rockville | Reynolds marketing Testimonial | Danny Yohannes

We’ve been sending our eNewsletter for a couple years now and we’ve had a lot of success with it. It keeps the Ourisman Chevrolet brand top of mind and our customers really enjoy the content.

Whether it’s current incentives we’re offering on new car sales, specials we’re running in the service drive, or health and wellness information like getting a flu shot, we get a lot of positive feedback on the articles.

Our specialist for our eNewsletter is great at taking the lead and coming up with new content for us.

We promoted a contest in our newsletter a few months ago. Any customer servicing their vehicle during the month was entered into a giveaway for a date night. Our customers loved it! Even some of the folks who serviced their vehicle a day or two before the newsletter sent came back in after reading it to see if they could still be entered in the drawing. It was a huge hit.

People receive and consume most of their content digitally nowadays. Our eNewsletter helps us stay in the game with communication that is softer than an obvious sales tactic. It’s extremely valuable.