Manhattan Beach Toyota - AOA - Ron Vartanian

Prior to AddOnAuto, we were selling $5,000-$10,000 in accessories a month. I wanted a tool that could take our accessory sales to the next level. I chose AddOnAuto because of the wow factor it gives customers and its potential to generate a lot of profit.

The key to success implementing AddOnAuto has been complete buy-in from the top down. The more my managers and I supported the solution and reinforced the value, the quicker the rest of the team got on board. We also received great support from our AddOnAuto team along the way.

Our pay structure helped make accessory sales a success. Salespeople and managers get paid a flat percentage based on the selling price. This keeps things transparent and they know exactly how much they are going to make with each accessory sale.

Dedicating someone in service for accessories has been a successful process change for the entire dealership. He makes the process more efficient by scheduling appointments, notifying customers when parts have been ordered, and communicating with the parts and sales departments on accessory orders.

We have seen a big lift in accessory sales making the new process well worth it. We are doing around $45,000 a month in accessory sales. I retain around 40%, so I make $18,000 in profit a month from accessory sales alone.