Luther Mankato Direct Mail Recalls Testimonial

"When we designed our recall campaign, I skipped over the fresh recalls on Honda’s eResponsibility Report and pulled the 5, 6, and 7-year-old service bulletins instead. The fact that 54 returned tells me the recall postcard, and not coincidence, was what drove them in. In total, we made $23,610.89 — a 32:1 return on investment."