Carl Hogan Automotive | Reynolds marketing Testimonial | Tony McCombs

I have been the Operations Manager of Carl Hogan Automotive for about 10 years, and I oversee everything from remodeling projects to the products we buy. Recently, General Motors put a focus on BDCs and digital marketing, and I sat down and looked at 8 or 9 different marketing companies.

There is a lot of competition in this field, but the clear choice was Reynolds and Reynolds. A lot of companies had one or two good parts, but you had everything – and all services included, also came in at the best price.

We have other vendors pitch their services to us, but as soon as they hear what we already get from you, they don’t even try anymore. Comparing your marketing services to others is like comparing a horse and buggy to a rocket ship.

It’s refreshing to have a team that doesn’t spend money just because you allowed them to. Reynolds always has the data to show us what we should do and why.

We have used direct mail campaigns in the past, and while they produced calls and visits, customers were mostly there for a free gift or prize, but not with Targeted Marketing. With our Targeted Marketing campaign, we had 25 sales deals and made over $50,000 in profit. The sales success has been overwhelmingly positive. We can’t even do Targeted Marketing for Advanced Service because we can’t handle the traffic when it gets here.

Sometimes it takes five different touch points – for today’s customer, it might be a Facebook ad, tomorrow’s might be a YouTube video. It takes a cumulative effort to be successful, and Targeted Marketing from Reynolds does that like no one else I’ve found.