Cable Dahmer Auto Group SPG Testimonial

I am writing to share how pleased we are with Service Price Guides (SPG) and the Service Price Guides Master Certification program. Our dealership has used SPG in all three of our stores for several years and we love the results.

After recently acquiring an ADP store, we took key personnel to the SPG Master Certification so they are all on the same page. Since attending the program and increasing their knowledge and utilization of SPG, revenue for this store has doubled. Taking my team out of the store was an opportunity for our dealership to show our investment in their education. It removed the distractions and allowed my employees to focus.

SPG puts me in charge of pricing while also making pricing consistent. I preach total price. I do not want a customer call transferred from the Parts Department to the Service Department to find out labor cost. I instruct the Parts and Service Departments to use SPG to price everything because I don’t want them to wing it off the top of their heads. Advisors can be afraid to ask for money or may disagree with charges. Now I can build operations so everything gets charged automatically, removing the emotion out of the transaction. I don’t have customers calling me saying they can get something done cheaper at another one of our stores.

What has impressed me the most about SPG is the ability to make informed decisions and action plans for my employees. Maybe a manager is selling too many oil changes, not up selling enough, or is giving out too many discounts. It allows me to sit down with under performers and discuss steps to improve their numbers. I have the data to analyze situations before they become larger issues. SPG is much more than a pricing tool it’s a management tool.

I can guarantee you SPG has raised our effective labor rate $10-$15 and that includes discounting. Service Price Guide will increase your gross profit margins – it’s a no brainer. There’s no way I’d ever go into another store and not install SPG.