Rey AI

Move from question to action, all in one conversation.

How much of your day is spent chasing answers? You’re constantly asking questions to keep operations at your dealership moving. Pulling reports, checking systems, validating assumptions, and tracking down the right data can be so time-consuming and potentially leave you more confused than before.
Get clear answers, real insights, and the confidence to make complex decisions quickly with Rey, an AI automotive retail assistant, powered by Spark AI’s unified AI data layer. With Rey, you get action, not just answers, to make progress for your business.
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Work smarter and faster with Rey as your AI assistant

Rey brings everything you need into a single, connected experience:
Icon of Rey AI chat bubbles

Complex Reporting

Ask Rey to pull metrics and information for immediate access to insights from across your dealership ecosystem.
High Profit Margin Icon

Operational Insights

Get personalized and actionable insights based on information like current and historic trends, market volatility, and store performance.
simple, black and blue icon line art of a customer support worker with a headset on

Immediate Support

Access help videos, documentation, and connect live with support teams for real-time help and answers on how to best use your systems.
Mobile Chat

Internal Connection

Collaborate with your team, incorporating Rey’s insights directly into your conversations, and accessing detailed information from across systems, all in one place.
“This is the single biggest advancement in technology I have seen in my 39 years in this industry.
Chris Walsh | President and Acting CEO | Reynolds and Reynolds

Rey in Action

Put Rey to work for you by asking questions like:
  • What trends are shaping my market right now?
  • Generate a year-to-date sales report.
  • Which cars should I buy at auction today for the best return?
  • What three cars should I buy at auction tomorrow?
  • What is our average response time to pending service tickets in parts?
  • Show me our average CIT time by lender.
  • How do I void a repair order?
No switching screens. No digging for data. Just clear answers, real-time insights, and confident action in one place.
Rey AI Assistant chat screens

Help and Support:

Find help videos or connect with a live support specialist without leaving your system.
Two screens: First screen shows a chat with Rey Assistant offering a help guide. Second screen shows AI Assistant screen with live chat support
System Guidance
Rey answers questions about your dealership and tools, helping you understand how to use your systems more effectively.
Help Videos
Access help videos and system documentation for immediate insight on questions about your tools. No searching, no switching screens.
Real People, Real Support
When you need more help, connect with associates at our U.S.-based Technical Assistance Center directly through Rey.
Build Question History
Support chat threads are saved so you never have to ask the same question twice, you can simply search to find the thread.

Complete Connection

Easily access and share information with your team with chat functionality and a toolbar that connects data from across your Reynolds ecosystem.
Chat screen showing internal messaging between customers and Rey
Talk With Your Team
Easily connect with other employees at your dealership and across your group — all in one place.
Insights from AI
Incorporate insight from Rey directly into team conversations, so every decision is backed by data and context.
Connected Toolbar
Access important functions from across your Reynolds solutions like the Consumer Profile from FOCUS, internal communications, and your direct message queue.

Related Resources

Video
Connected Podcast: Understanding AI in Automotive
Report
The State of AI in Automotive Retail - Q1 2026
Blog Post
The Future is Here, and It's Powered by AI

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