Curator

Unlock your dealership’s data by connecting all your sources for total customer visibility.

You have no shortage of first-party data. It’s often messy, conflicting, and spread across too many systems to use effectively. Curator is an automotive-specific CDP that connects and cleans all your data sources into one unified platform. It delivers a complete view of every customer, clean audience creation, relevant audience activation, and real-time sales enablement. With accurate, actionable data, you can power smarter marketing and more effective customer outreach.
Curator also integrates with FOCUS to continuously feed clean data back into the CRM. The result is a Unified Intelligence Engine that keeps every team working from the same, reliable customer insights.
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Woman typing on laptop in car dealership with Gubagoo's Curator dashboard open

Benefits of Curator

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Go Beyond the Basics


Curator integrates seamlessly with FOCUS, creating one unified ecosystem.
Diagram illustrating the user's journey through Gubagoo Curator's Audience AI Builder Tool
Audience Activation
Leverage AI-powered dynamic audiences to deliver targeted campaigns that reach the right people at the right time.
Identity Resolution
Identify every customer with confidence by resolving duplicates and unifying records into one complete profile.
Sales Enablement
Equip your team with AI-driven insights and talk tracks that personalize every interaction, elevating the customer experience.

What can you experience:

“Utilizing our data more efficiently with Curator positions us to get the first shot at a customer’s business before they’ve shopped around. I believe we’re looking at the future of how cars are going to be sold.”

Alex Gauthier
Heuberger Subaru
Director of Marketing

“You need to mine your existing customer database. Curator helps make that so much easier, like bowling with the bumpers on. It guides you with those guardrails to make your odds of converting a lead so much stronger.”

Colin Carrasquillo
Nielsen Automotive Group
Director of Marketing

“The sales enablement and AI suggestions are making sure that we are touching base with the right conversation. I believe conversations are what opens up the opportunities for customers that have been patrons and also who have not ever shopped with us before.”

Carlito Mojica Jr.
LaFontaine Automotive Group
Retail Development Senior Manager

Related Resources

Blog Post
Turn Your Dealership’s Data Into an Engine
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Blog Post
How Curator is Revolutionizing Dealership Data
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Case Study
See How Heuberger Subaru Activated Customer Data
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