Valley Honda Takes a Proactive Approach with XtreamService

Image of Xstream Service in use with Valley Honda logo overlayed

“The ability to be proactive with XtreamService has increased our close ratio upwards of 20%.”

Location
Valley Honda, PA
Contact
Kelsey Brazell, Exchange Manager

Valley Honda needed a proactive method to approach existing customers:

Before we implemented Reynolds XtreamService, we didn’t have a tool that allowed us to pull information on our existing customers. Instead of being proactive and approaching customers that we could possibly lower the payment for on a lease, retail buy, or simply upgrade if service work was too expensive, we had to wait for them to approach us.

When you’re not actively selling to your existing customer base, you risk losing them to another dealership. It was a huge profit opportunity we were missing out on.

Solutions Used

The Results

The ability to be proactive with XtreamService has increased our close ratio upwards of 20%. It’s really simple to use. Our Reynolds CRM sends us a notification when a lead is in the service drive, which is extremely beneficial because we’re not waiting for the next up. Instead, we know exactly when they’re scheduled to come in and when they arrive.

Our trade-in quality has also improved since implementing XtreamService because the vehicles we go after are the ones we service, maintain, and see on a regular basis. XtreamService sends out an email to the customer one day prior to their service appointment letting them know we’re interested in their current vehicle. They agree to let us look at it while it’s being serviced, and then we discuss their options if trading it in is something they’re interested in.

With this process, XtreamService ultimately allows us to help customers through the lifetime of their lease or finance term, and then get them into a new car from our dealership. Anyone who isn’t using this tool is truly losing business.

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