The Results
True Retention verified our customer mailing addresses and combined duplicate vehicle and customer records within the same households. Beyond that, it identified more than 3,500 customers without a valid email address on file and found up-to-date ones, significantly improving our email marketing reach. Before True Retention, these customers hadn’t been receiving anything from us.
Within just a few weeks, our True Retention specialist set up several sales and service-focused reminders, including a customized rewards program, a service department introduction with a complimentary oil change, and a special birthday offer. The rewards program has had an average response rate of 20 percent!
“The rewards program has made it easy to stay connected with our customers … it’s been a really effective way to keep people coming back for service.”
We also paired these reminders with seasonal campaigns to reach inactive customers we hadn’t seen back in service for quite a while. From a summer oil change special to a holiday card, we had the flexibility to choose every offer, and True Retention took care of the rest.
Overall, True Retention turned our everyday data into a more relevant, engaging dealership experience for our customers. It minimized address errors, increased our email reach, and took our marketing to the next level. There is no doubt our business will continue to thrive with True Retention.
