The DMS is mission critical, and Swickard knew the stakes when looking to switch:
We treat our DMS as our mission critical application that supports all of our employees and all of our customers. So the idea of switching the dealer management system — basically a system that touches every part of our business — was a really critical decision for us and a very hard decision for us.
We looked at the variable side of the business, the fixed side of the business, we really wanted to partner with a company that shared our values of trying to improve the process of buying a car and servicing a car.
We ultimately decided to switch all of our stores — 52 franchises — to Reynolds and Reynolds to improve our guest experience. Now, we’re able to communicate better with our guests and provide a higher level of service.
Reynolds brings a really great sense of innovation and what’s on the forefront of technology.
Impressive Support Throughout the Installation
When it came to installation across our entire group, the amount of resources that Reynolds put into the installation was extraordinary. Everybody had a voice at the table, everybody’s concerns were addressed. We felt like we were going into the installation prepared and ready for day one.
The installation team did a great job communicating what needed to be done from the top executive management all the way down to the lot porter and staff, letting them understand what the process was going to look like, how it was going to happen. It was incredibly smooth for as big of a project as it was to transition 46 dealerships in over six months.
I’ve been through many DMS conversions in the past, and this one was really well supported. Reynolds team delivered on what they said, and they went above and beyond.
