Land Rover Dallas Boosts Sales and Technician Productivity with Advanced Service

Land Rover Dallas - Advanced Service


“Advanced Service lets me see the data I’ve always been looking for.”

Location
Land Rover Dallas, TX
Contact
Wayne Cloud, General Manager

Closing the Gap: Improving Service Sales With Advanced Service

Our dealership is in an environment familiar to many other dealers today. We have a large group of independent shops around us who work on European cars, especially Land Rovers. We noticed our customers were going to these shops to get the work done we had initially recommended. We were losing $300,000-$400,000 a year. After doing some research, we found the repair price wasn’t driving defection. They were simply doing a better job explaining the need for the repair, and selling the work.
We needed to find a tool to help our advisors sell I contacted my Reynolds rep, and when they showed me Advanced Service, I immediately saw the potential to recover lost business.

Solutions Used


The Results

With Advanced Service our advisors are selling more work and our technicians are flagging more hours. When we have shop meetings, we highlight this success. In one instance, our technician had increased flagged hours by over nine hours per week, creating healthy competition.
Not only does it help my team sell, it helps me manage and track important data — a problem I didn’t consider before. Every advisor was tracking recommendations and things on their own spreadsheets. It was impossible to manage the information when data was everywhere. Advanced Service lets me see the data I’ve always been looking for. It even lets us track how much time technicians spend on the report card, when it’s done, and if it was done in the sequence we prefer it holds my employees accountable.
Today, we have definitely captured some of our lost business — thanks to increased efficiencies and real-time data. We also have better processes now. When a repair order has critical “recommended not done” items, Advanced Service sends an alert to our service manager, and he contacts the customer to explain the importance of the repair. Building that trust and relationship with the customer helps us to regain and retain business.
Advanced Service simply makes it easier to run our business. We are seeing improvements, and we have the data to prove it.

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