How Advanced Service and Service Price Guides Turned Alexandria Volkswagen’s Skepticism Into Success

Alexandria Volkswagen logo

“I can’t imagine using anything else.”

Location
Alexandria Volkswagen, VA
Contact
Mike Welch, Parts and Service Director

A Faster and Fairer Workflow

When we were first introduced to Advanced Service in ERA-IGNITE, I pushed it off for as long as I could because of my comfort with ERA® “blue screens”, but now I can’t imagine using anything else.
I love that I can open up an RO list and drill down by clicking on the available links. I can pull up the RO and view it, but when I back out of it, I’m back to where I started. With the old system, you’d have to go through each RO, one at a time, and switch screens to do things. Advanced Service is much easier, cleaner, and quicker to use.
Another thing I like about Advanced Service is that it keeps the distribution of work even and fair. Technicians can't force their own personal agendas because the computer doesn't look at who you are. It just looks at the criteria it's fed and makes decisions based off of that.
Advanced Service has helped us really control the workflow in and out of the shop. The results:
  • Last month our service sales were $684,000.
  • We generated an additional 80.65 hours and $26,945.78 in sales due to customer returning to get recommended work done.
  • We’re taking in an additional $321,000 a year of what could have been lost revenue.

Solutions Used


Consistent Quotes and Higher Profits

We also use Service Price Guides to keep pricing accurate and consistent. I personally think it’s the best thing since sliced bread. I proved a point a while back with our technicians when I took a simple operation and walked around the shop asking each of them what that specific operation would pay. I got anywhere from one to seven hours.
Think about it, the customer calls in and wants a price on a repair. You put them on hold because you have to run over to the parts department to get get the price of the part, go out into the shop to find the tech to ask what it pays to put that part on, and then you finally get back to the customer.
Whereas with Service Price Guides, the customer calls in, you enter the criteria, it gives you a price, tells you if that specific part is in stock, and it gives you an out-the-door cost. I can say to the customer with confidence, “your price is going to be this amount.”
Service Price Guides definitely streamlines our entire process and saves time for our customers. Not to mention, it gets my advisors off of the phone quicker to handle the next customer.

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