Dealing with a pushy third party opened this dealers eyes on data security:
While working to re-establish a data feed using RCI to one of our long-term third party users, whose prior direct access had been interrupted by Reynolds, I was told the following, “Reynolds just wants to restrict our use of your data, and we are in the business of collecting and selling data from you and all our other clients.”
This candid remark is the greater truth in a business relationship that was established for the purpose of advertising our inventory on public websites.
I always believed they pulled much more data than was necessary to provide the service for which we hired them.
