Copeland Chevrolet Transforms Their Sales Process with FOCUS

Image of FOCUS in use on a tablet with an overlay of the Copeland Chevrolet logo on top

“I can’t tell you how much time I save.”

Location
Copeland Chevrolet, MA
Contact
Jason Pappas, General Manager

A Smooth Transition and Instant Team Buy-In

Recently, our CRM contract was coming to the end of its term. We were looking into what VinSolutions and eLeads had to offer when Reynolds came to us and said they were in the process of building FOCUS, a new CRM solution. They set up a meeting with executives from all three stores in our group and allowed us to take a look at the functionality of the new CRM before it was even fully developed. We were completely blown away.
We wanted to be on FOCUS as soon as it was ready; so when it was, we switched over immediately. The amount of training needed to get people going on FOCUS was a fraction of what we have needed for CRMs in the past. As we made the transition, the more dealership employees used FOCUS, the more excited they got. Especially my management team. They were, hands down, bought into FOCUS on day one.

Solutions Used


Everything In View

The best part about FOCUS for everyone is having everything we need on one screen. FOCUS takes key pieces of information and displays it on the dashboard in real-time. We don’t even have to refresh anything, it updates on its own.
I can’t tell you how much time I save. I love that I get an overview of the entire dealership and can hold my dealership staff more accountable for things like follow ups and completing sales steps on the mobile app.
I’m also a big fan of the mobile manager and instant messaging feature in FOCUS. We’re not always at our desks, so the fact that a sale can be completed and we can communicate with each other remotely is huge. Being able to do something as simple as send an instant message through our CRM and receive it on our app has really streamlined communication throughout the dealership.
We’re very happy we decided to use Reynolds for our customer relationship management system because, stacked against other CRM tools in the industry, FOCUS far exceeds the competition.

Related Resources

Dealer to Dealer
Copeland Chevrolet: “Far Exceeds the Competition”
<p>Jason Pappas, general manager of Copeland Chevrolet in Brockton, Massachusetts, and his team looked at several solutions before they found what they were looking for in Reynolds new CRM solution, FOCUS.</p>
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