Everything is bigger in Texas, and that includes the ideas, innovations, and impact coming to this year’s Amplify event. Reynolds Retail Summit: Amplify is back, and it’s headed to Dallas with an experience designed to help you improve every area of your dealership.
When you hear the word “amplify,” you almost immediately think of turning up the volume — and that’s what this event is all about. At Amplify, we’re turning up the volume on what makes dealerships operate and thrive. Whether you’re focused on enhancing the customer experience, streamlining operations, or boosting profitability, Amplify is where ideas are cultivated, shared, and put into practice. It’s where insight and innovation meet action and results.
What exactly is Amplify?
Amplify is an annual summit hosted by Reynolds and Reynolds for automotive professionals ready to explore cutting-edge technology and shape the future of automotive retail. This isn’t your average conference — it’s an experience with insightful keynote sessions, breakthrough tech showcases, and unbeatable networking opportunities with dealership peers and experts. Amplify combines innovation, education, and community to help make your dealership the best it can be.
Who is Amplify for?
This experience is for anyone looking to not only stay ahead of changes but also lead the industry. It’s tailored for dealership leaders, managers, and operational staff looking to succeed in a digital, data-driven environment. Whether you’re in sales, service, F&I, or the business office, there’s something at Amplify to help you and your team grow.
When and where is the event?
Amplify 2025 will take place on August 18-19 outside Dallas. The two-day experience is hosted at The Ritz-Carlton Dallas, Las Colinas in Irving, Texas, and includes a complimentary one-night stay at the hotel. In addition to keynote sessions, expos, demonstrations, and networking, you’re invited to play a complimentary round of golf at TPC Las Colinas — a former stop on the PGA Tour.
What can I look forward to?
Amplify will explore key challenges facing the industry and offer expert perspectives and solutions to combat them. There are many reasons to get excited about Amplify, but some highlights are:
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The Tech: The new parts delivery robot,
Relo, is one of many solutions being showcased at Amplify. Attend a demo of Relo to see how new technology can work in tandem with your service team to increase overall productivity in your dealership.
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The Contest: Got a game-changing idea that made your dealership better? Enter the
Automotive Amplifiers Contest for a chance to take home the trophy and a donation to the charity of your choice.
How can this experience help my dealership?
At first glance, attending Amplify is about discovering new solutions and making valuable connections. But the experience goes much deeper. Amplify encourages you to take a closer look at your current processes, find opportunities for growth, and rethink how your dealership operates.
It’s no secret that the industry is changing. With rising customer expectations, tighter margins, and a constantly shifting market, standing still isn’t an option. You might hear about changes in the industry, but few tell you how to navigate them. Amplify gives you the insights you need to adapt and grow in this ever-evolving landscape. If you want to turn up the volume on your operations and tap into what matters for you, your team, and your dealership, the best place to start is at
Reynolds Retail Summit: Amplify 2025.
