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<!-- wp:reyrey-js/list-item {"content":"Smart tools and thoughtful prep turn one-time buyers into loyal customers."} /-->
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<div class="wp-block-reyrey-js-column"><!-- wp:reyrey-js/paragraph {"content":"\u003cspan data-contrast=\u0022auto\u0022\u003eIf you were a customer, would you feel like your dealership \u003c/span\u003e\u003ci\u003e\u003cspan data-contrast=\u0022auto\u0022\u003egets\u003c/span\u003e\u003c/i\u003e\u003cspan data-contrast=\u0022auto\u0022\u003e you?\u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003cspan data-contrast=\u0022auto\u0022\u003eTailored communication, relevant follow-ups, and smart AI tools that match leads with the right vehicles aren’t just extras anymore. They are expectations.\u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003cspan data-contrast=\u0022auto\u0022\u003eA great sale is never an accident. It’s built on preparation, attention to detail, and a personal touch that keeps people coming back.\u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003cspan class=\u0022RR-Font-Weight Bold\u0022\u003e\u003cspan data-contrast=\u0022auto\u0022\u003eWhat Customers Actually Want\u003c/span\u003e\u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003cspan data-contrast=\u0022auto\u0022\u003eA personalized, forward-thinking approach isn’t just good customer service; it’s a strategic business move. According to a recent \u003c/span\u003e\u003ca href=\u0022https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-…\u0022 target=\u0022_blank\u0022\u003eMcKinsey report\u003c/a\u003e\u003cspan data-contrast=\u0022auto\u0022\u003e, companies that excel in personalization generate 40 percent more revenue than their competitors. Why? Because their customers appreciate personalization. They remember how you made them feel, and they return to you because you made their lives easier.\u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003ca href=\u0022/cp/unified-customer-profile\u0022 target=\u0022_self\u0022\u003ePersonalized communications\u003c/a\u003e\u003cspan data-contrast=\u0022auto\u0022\u003e go beyond using a first name in an email. They’re about using available data: previous purchases, service history, or online browser history. This information helps shape a conversation that feels relevant and intentional.\u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003cspan data-contrast=\u0022auto\u0022\u003ePicture this: A salesperson sees on their lead sheet that Daniel, a repeat customer, is coming in later. When the salesperson looks at Daniel’s profile, they notice that he’s purchased two vehicles from the dealership, regularly brings them in for service, and racks up a lot of miles. Daniel’s profile also reveals that when he was in the dealership recently, he mentioned to a different salesperson that he was looking for an SUV. With that in mind, they decide to highlight SUVs known for their fuel efficiency, offering Daniel options that fit both his driving habits and lifestyle. This thoughtful approach not only addresses Daniel’s practical needs but also shows the dealership pays attention to the details that matter to him most.\u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003cspan data-contrast=\u0022auto\u0022\u003eBy combining purchase history, service loyalty, plus salesperson highlights, your team is empowered to deliver personalized conversations. You are telling him: we see you and understand your needs.\u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003cspan class=\u0022RR-Font-Weight Bold\u0022\u003e\u003cspan data-contrast=\u0022auto\u0022\u003eThe Secret to Smarter Selling\u003c/span\u003e\u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003cspan data-contrast=\u0022auto\u0022\u003eYou can’t do everything alone, especially as demands increase. At a dealership, artificial intelligence serves as a helpful tool: it cuts down on guesswork and keeps the staff focused on what really matters.\u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003cspan data-contrast=\u0022auto\u0022\u003eArtificial intelligence shouldn’t replace your salespeople; it should empower them. Instead of digging through spreadsheets or relying on gut instincts, salespeople can use AI tools to instantly identify which leads are most likely to convert, which customers are overdue for a service, and what vehicles they might be considering next. \u003c/span\u003e\u003ca href=\u0022/solutions/spark-artificial-intelligence/prospect-ai\u0022 target=\u0022_self\u0022\u003eAI doesn’t just provide information; it prioritizes it\u003c/a\u003e\u003cspan data-contrast=\u0022auto\u0022\u003e by helping them cut through the noise and focus on what matters most. Used well, AI can become the difference between juggling everything at once and running a smooth operation that feels effortless to the customer.\u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003cspan class=\u0022RR-Font-Weight Bold\u0022\u003e\u003cspan data-contrast=\u0022auto\u0022\u003eA Better Experience\u003c/span\u003e\u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003cspan data-contrast=\u0022auto\u0022\u003eThoughtful preparation and knowing your guests help build trust and strengthen your relationship with them.\u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003cspan data-contrast=\u0022auto\u0022\u003eWhen dealerships blend human connection with smart technology, they create a customer experience that feels effortless and enjoyable. It’s not about doing more. It’s about doing it better with intention, relevance, and speed. So, whether you’re prepping the showroom or making a follow-up, the secret to success is the same: know who you’re selling to and have the right tools to support your success.\u003c/span\u003e"} /--></div>
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