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<!-- wp:reyrey-js/list-item {"content":"Turn technician videos into a key part of your sales process."} /-->
<!-- wp:reyrey-js/list-item {"content":"Drive higher repair approvals and revenue with technician-led videos."} /-->
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<div class="wp-block-reyrey-js-column"><!-- wp:reyrey-js/paragraph {"content":"\u003cspan data-contrast=\u0022auto\u0022\u003eYou’ve probably heard this before: “A picture is worth a thousand words.” But in today’s service drive, a video might be worth a thousand dollars in approved work.\u003c/span\u003e\u003cspan data-ccp-props=\u0022{}\u0022\u003e \u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003cspan data-contrast=\u0022auto\u0022\u003eAt Reynolds Retail Summit: Amplify 2025, we’re hosting a can’t-miss workshop titled “The Power of Video: Transforming MPI Reports into Sales Tools.” I’m excited to walk attendees through how videos transform the multi-point inspection process, improve customer trust, and drive measurable revenue. \u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003cspan data-contrast=\u0022auto\u0022\u003eHere’s a sneak peek of what I’ll discuss and why it matters. \u003c/span\u003e\u003cspan data-ccp-props=\u0022{}\u0022\u003e \u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003cspan class=\u0022RR-Font-Weight Bold\u0022\u003e\u003cspan data-contrast=\u0022auto\u0022\u003eWhy Video Isn’t Optional Anymore\u003c/span\u003e\u003c/span\u003e\u003cspan data-ccp-props=\u0022{}\u0022\u003e \u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003cspan data-contrast=\u0022auto\u0022\u003eCustomers today don’t just want transparency — they expect it. According to a \u003c/span\u003e\u003ca href=\u0022https://newsroom.aaa.com/2016/12/u-s-drivers-leery-auto-repair-shops/\u0022 target=\u0022_blank\u0022\u003eAAA study\u003c/a\u003e\u003cspan data-contrast=\u0022auto\u0022\u003e, 76 percent of customers believe their mechanic has recommended unnecessary services. This kind of skepticism directly affects the number of customers who approve recommended repairs. \u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003cspan data-contrast=\u0022auto\u0022\u003eNow consider this: when customers receive a paper-only multi-point inspection, \u003c/span\u003e\u003ca href=\u0022https://www.jdpower.com/business/press-releases/2024-us-aftermarket-ser…\u0022 target=\u0022_blank\u0022\u003eonly 24 percent approve the work. When photos or videos are included, that number jumps to 51 percent.\u003c/a\u003e \u003cspan data-ccp-props=\u0022{}\u0022\u003e \u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003cspan data-contrast=\u0022auto\u0022\u003eVideo works because it builds trust. A printed MPI alone often doesn’t convey urgency or need. However, a video can bring the customer into the bay, letting them hear directly from the technician who inspected the vehicle. That level of personal connection helps customers better understand the importance of recommended repairs. \u003c/span\u003e\u003cspan data-ccp-props=\u0022{}\u0022\u003e \u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003cspan data-contrast=\u0022auto\u0022\u003eWith tools like \u003c/span\u003e\u003ca href=\u0022/solutions/service-operations/advanced-service\u0022 target=\u0022_self\u0022\u003eService Snap 2.0\u003c/a\u003e\u003cspan data-contrast=\u0022auto\u0022\u003e, this process becomes easy to integrate. Technicians can highlight issues using built-in features like noise reduction, closed captioning, and automatic video sending. It’s simple to use and helps eliminate the typical roadblocks that might hold a team back. \u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003cspan class=\u0022RR-Font-Weight Bold\u0022\u003e\u003cspan data-contrast=\u0022auto\u0022\u003eDon’t Just Record a Video. Tell a Story. \u003c/span\u003e\u003c/span\u003e\u003cspan data-ccp-props=\u0022{}\u0022\u003e \u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003cspan data-contrast=\u0022auto\u0022\u003eRecording a video is one thing. Recording a video that provides the “why” behind the recommendation helps the customer make a more informed decision, ultimately boosting your upsell rate. We’ll walk through best practices, including what types of repair orders benefit most from videos, how to prepare before recording, and why tone, lighting, and word choice all play a significant role. You’ll also learn how to use a “compliment sandwich” to reassure the customer while still highlighting important issues. \u003c/span\u003e\u003cspan data-ccp-props=\u0022{}\u0022\u003e \u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003cspan class=\u0022RR-Font-Weight Bold\u0022\u003e\u003cspan data-contrast=\u0022auto\u0022\u003eMeasuring Success with the Video Analysis Report \u003c/span\u003e\u003c/span\u003e\u003cspan data-ccp-props=\u0022{}\u0022\u003e \u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003cspan data-contrast=\u0022auto\u0022\u003eIt’s important to track any new process for improvement. That’s why we’ll also cover how to use the Video Analysis report to monitor performance. You’ll learn which technicians consistently take videos, which advisors send them, how often customers watch them, and how all of this affects sales. \u003c/span\u003e\u003cspan data-ccp-props=\u0022{}\u0022\u003e \u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003cspan data-contrast=\u0022auto\u0022\u003eWe’ll also share how dealerships have used insights from this report to launch contests and incentives to drive strong team buy-in. \u003c/span\u003e\u003cspan data-ccp-props=\u0022{}\u0022\u003e \u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003cspan class=\u0022RR-Font-Weight Bold\u0022\u003e\u003cspan data-contrast=\u0022auto\u0022\u003eJoin Us and Get Ready to Hit Record \u003c/span\u003e\u003c/span\u003e\u003cspan data-ccp-props=\u0022{}\u0022\u003e \u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003ca href=\u0022/cp/amplify\u0022 target=\u0022_self\u0022\u003eJoin us for a session\u003c/a\u003e\u003cspan data-contrast=\u0022auto\u0022\u003e designed to provide actionable steps, whether you’re new to video or looking to enhance your current strategy. You’ll walk away with a comprehensive plan covering tools, training, adoption, and success metrics, along with examples of businesses that successfully integrated video into their process. \u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003cspan data-contrast=\u0022auto\u0022\u003eBy incorporating video, you can increase MPI approval rates, improve CSI scores, and offer a modern service experience that builds trust and transparency with your customers. I’m excited to see you at the workshop, where we’ll discuss how to hit record with purpose and make video a critical component of your service strategy.\u003c/span\u003e\u003cspan data-ccp-props=\u0022{}\u0022\u003e \u003c/span\u003e"} /-->
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